Sometimes assets you want to use don't show with your ads. That doesn’t necessarily mean that something is wrong. For example, when you use more than one asset for an ad, there are a number of reasons why one of those assets might show for some searches and not for others. To make sure assets are optimized to show, though, use this article to find relevant instructions.
Before you begin
Assets can be approved or disapproved just like ads and keywords in Google Ads. Disapproved assets do not show and need to be edited and submitted for re-review. To learn how to check for disapprovals, see Measure ad asset performance.
Even if it’s approved, adding an asset won’t guarantee that it will show with your ad all the time. Assets show with your ad when:
- The asset (or combination of assets) is predicted to improve your performance.
- Your ad’s position and Ad Rank is high enough for assets to show.
To learn more, start with When assets show.
Links to instructions
Some asset types have specific requirements to show. Learn more about using each type:
Manual assets
- Call assets. For instructions, see Use call assets.
- Callout assets. For instructions, see Use callout assets.
- Location assets. For instructions, see Use location assets.
- Structured snippet assets. For instructions, see Use structured snippet assets.
- Sitelink assets. For tips and best practices, see Use sitelink assets.
Automatic assets
- Seller ratings. For tips and best practices, see About seller ratings assets.
- Dynamic sitelink assets. For tips and best practices, see Use sitelink assets.