Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.
- You can view your Quality Score by adding the "Quality Score" column to a report.
- The Quality Score is reported on a 1-10 scale and includes expected clickthrough rate, ad relevance, and landing page experience.
- The more relevant your ads and landing pages are to the user, the more likely it is that you'll view higher Quality Scores.
- Quality Score is an aggregated estimate of your overall performance in ad auctions and isn't used at auction time to determine Ad Rank.
Learn more about Quality score in Microsoft Advertising.
Learn more about Quality score in Google Ads.