A feature in Google Ads that automatically adds a parameter to your URLs to help you track offline conversions and report on your ad performance using website tracking programs like Google Analytics.
- Auto-tagging will attach the 'Google Click Identifier' (GCLID) parameter to the URL that your customers click, and that will help you tell which ad was clicked for each visit to your site.
In some cases, a GCLID might not be available due to application settings.
- Google Analytics and similar programs can use the information from auto-tagged URLs to tell you which Google Ads keywords brought a visitor to your site, which campaign that keyword was from, and how much that click cost. You can also use this information to import complex conversions into Google Ads, whether online or offline. Learn about the benefits of auto-tagging in the Google Analytics Help Centre.
- Auto-tagging is enabled by default in Google Ads accounts that are linked to Search Ads 360 because auto-tagging allows Search Ads 360 to display metrics, including conversion and visit stats, for reports segmented by click type, Google Ads remarketing lists and Google Ads location targets.
How to check if auto-tagging is turned on
- Sign in to your new Search Ads 360.
- Navigate to a Google Ads account.
- In the left page menu, click 'Settings' and then click 'Account settings'.
- Click the auto-tagging section.
If the box next to 'Tag the URL that people click through from my ad' is ticked, auto-tagging is on.If you clear the tick box, Search Ads 360 will automatically re-enable auto-tagging.