Set a conversion goal in a campaign

This article explains how to set a conversion action goal in a campaign.

1. Sign in to your Search Ads 360 account.
2. Navigate to a sub-manager or client account.
3. On the Page menu, click Campaigns.
4. Click the name of the campaign that you want.
5. On the Page menu, click Settings.
6. Click Conversion goals.
7. On the 'Campaign settings' page, in the 'Conversions' area, select the conversion goals that you want to use.
   Not all options may be available for all campaign types. Learn more about conversion goals.
8. Click Save.

Note: A campaign-level standard goal can only be selected if it includes a 'Primary' conversion action.

After you setup the conversion goal, it might take some time to show optimal performance. It is recommended to wait 2–3 conversion delay cycles before assessing the performance of your campaign with its newly chosen conversion goal.

Related links

• Manage and edit conversion goals from the conversions summary
• About conversion goals