Ad groups let you organize and target your ads. You can place bids and organize keywords at the ad group level. This article describes how to create or edit an ad group.
Before you begin
While this article is about ad groups for existing campaigns, you can also create ad groups while creating a campaign. Learn more about how to create a campaign.
How to create a new ad group
- Sign in to your new Search Ads 360.
- From the page menu on the left, click Ad groups.
- To create a new ad group, click the plus button .
- Enter settings for your advertising platform:
How to edit an ad group
Sign in to your new Search Ads 360.
From the page menu on the left, click Ad groups.
Optional: Use filters to find ad groups that match specific criteria. For example, you can use filters to find ad groups in specific types of accounts or that match specific names.
Hover and click the pencil icon next to each setting you’d like to make changes to.