Yahoo! JAPAN Ads ad group settings

 This article applies only to Yahoo! JAPAN Ads accounts in the new Search Ads 360.

Adjust your ad group settings to help you tailor your ad group. The settings you select will apply to all ads within the same ad group. Learn how to create an ad group

Setting	Description
Ad group type	This value is display-only and reflects the type you selected at the campaign level. The type determines where customers see your ads.
Ad group name	Enter a name for your ad group. Choose a name that clearly describes the theme of the ad group so that you can easily find it in your account. Your ad group name isn't visible to your customers.
Bidding	Enter the default maximum bid (Max CPC) for all keywords in the ad group. This default bid is a convenient way to manage the bids for all of the keywords in your ad group. Each keyword can override this default by specifying its own maximum CPC.
Ad rotation	If you create more than one ad in a Yahoo! JAPAN Ads ad group, Yahoo! JAPAN Ads can either rotate through the ads evenly or predominantly show ads that have the highest click-through rate (CTR). Click one of the following rotation options: Optimize: Optimizes your ads for each individual auction using signals like keyword, search term, device, location, and more. Powered by Google’s machine learning technology, the "Optimize" setting prioritizes ads that are expected to perform better than other ads within an ad group. Rotate: Delivers your ads more evenly into the ad auction, but does so for an indefinite amount of time and does not optimize. Because this option allows lower-performing ads to run as often as higher-performing ads for an indefinite period of time, this option is not recommended for most advertisers.
Keywords	Enter words or phrases describing your product or service and that can help determine when and where your ad can appear. Enter one word or phrase per line, using the following syntax to indicate match type: Keyword will be broad matched "Keyword" will be phrase matched [Keyword] will be exact match Match types help control which searches can trigger your ad. For example, you can specify that a keyword triggers an ad only if it exactly matches a search query, or that a keyword triggers an ad if it matches the query or any synonyms of the query. Broad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query. For example, if you enter a keyword such as golf clubs, your ad will appear when a query contains golf and clubs in any order. Your ad is also eligible to appear when search queries are synonyms, or deemed relevant, to your keyword. Use broad match to expose your ads to a wider audience. This is the default option. Phrase: Your ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and there may be other terms in the query. Exact: The search query must exactly match your keyword, or be a close variant. For example, if you enter a keyword such as golf clubs, your ad is more likely to appear when there is a search for golf clubs, in this order, and without any other terms in the query. With exact match, you may see fewer impressions but a higher click-through rate because your ad is shown to people who may be more interested in your product.
Ad group URL options	A Tracking template applies a third-party tracking URL or a set of URL parameters to landing page URLs for all ads, keywords, and other clickable items in the ad group. The template you define here will override the template defined for the engine account. Likewise, ads and other items in the ad group can override this template by defining their own template. In accounts that use parallel tracking, URL parameters that appear in this field may not be sent to the landing page, depending on how you define them. The recommended practice for these accounts is use the final URL suffix to specify URL parameters that your landing pages require. Custom parameters define parameters and values you can add to the URL template for the ad group or any of its ads and keywords. You can also add these parameters directly to the landing page URLs in any of the ad group's ads or keywords. If custom parameters defined at a lower level use the same name as the ones you define here, the parameter values at the lower level override the values specified for the ad group.