There are a number of reasons to edit the text, display URLs or landing page URLs of your text ads. Maybe you need to correct a typo, or update the final URL. You might also want to edit your ad after learning how to better connect with your audience. This article shows you how to edit text ads.
Before you begin
It’s important to understand what happens when you edit an ad:
- When you save edits to your ad, you create a new version of the ad.
- Your new ad goes through the usual approval process. Learn more about the Google Ads approval process, which takes up to one working day.
- You’ll still be able to see performance history for previous ad versions in Google Ads campaigns. To see previous versions of ads from Microsoft Advertising campaigns, sign in to Microsoft Advertising.
- You won't be able to resume the original version of your ad. You’ll need to create a new ad or edit your ad again if you want your original text.
Tip
Instead of editing your ad, try creating new ads to test how well different versions of your ad perform. By default, your ad rotation settings will show better performing ads more often.
Instructions
- Sign in to your new Search Ads 360.
- From the page menu on the left, click Ads and assets.
- Find the ad that you’d like to edit.
- Hover over your ad text and click the pencil icon
- Select Edit.
- Make changes to your ad text and click Save.
- Your new ad will be reviewed, usually within one working day.
Edit your ad text
It is recommended to have at least 3 ads in your ad group, so that the advertising platform can show the ad that will likely perform best in response to each search.
- Sign in to your new Search Ads 360.
- From the page menu on the left, click Ads and assets.
- Hover your cursor over the ad that you want to edit and click the pencil icon
- Select Edit.
- In the dialogue, you can edit:
- Final URL
- Headlines
- Display path
- Descriptions
- Click Save ad. Saving the ad updates it to a new version and sends it for review. Metrics for previous versions will still be visible.