Manage a shared budget across campaigns

 

In Search Ads 360, you can assign an average daily budget to each campaign, or use shared budgets to allocate budget across multiple campaigns in Google Ads and Microsoft Advertising client accounts. A shared budget is ideal if you don't have a lot of time to spend setting up and monitoring individual campaign budgets, but would still like to get the most clicks possible for your ads within a set budget.

Note: Shared budgets don’t work with campaigns that are part of a campaign group or campaigns that are part of an experiment.

Switching budgets midday

If you switch from an individual campaign to a shared budget or vice versa in the middle of the day, Search Ads 360 will start serving from the time you switch, as though the campaigns have spent $0 up until that point.

Example

Let's say you have 4 campaigns, each with an individual budget of $6. By 3 PM, each of these campaigns had spent their full $6. At 4 PM, you decide to create a new shared budget of $24 for those four campaigns. We will start your $24 shared budget from $0, as if the $6 campaigns had not already served.

This article only explains how to manage a shared budget across campaigns. To manage budget bid strategy across campaigns, learn how to Create or edit a budget bid strategy.

Instructions

Set up a shared budget

1. Sign in to your new Search Ads 360.
2. Navigate to a client account.
3. Click the tools and settings icon , then under “Shared Library”, click Shared budgets.
4. Click the plus button .
5. Name your new shared budget and set a budget amount.
6. (Optional) Add some campaigns to your shared budget.
7. Click Save.

The shared budget won't take effect until you apply it to individual campaigns. To add a shared budget to a campaign:

1. From the “Campaigns” page, click the name of the campaign that you want to apply your shared budget to.
2. From the page menu on the left, click Settings.
3. Open the Daily budget section.
4. Click Apply from Shared library, and seIect the shared budget you’d like to add to this campaign.
5. Click Save.

You can always edit your shared budget by coming back to the "Shared Library".

Remove a shared budget from a campaign

Follow these steps to remove a shared budget from your campaigns:

1. Sign in to your new Search Ads 360.
2. Navigate to a client account.
3. From the page menu on the left, click Settings.
4. From the “Campaign settings” page, click the name of the campaign that you want to remove your shared budget from.
5. Open the Budget section.
   • Under “Enter the average you want to spend each day”, you should find a shared budget if it has been applied to this campaign.
   • You should find two options under “How do you want to spend this budget?”.
6. Select Individual campaign budget to remove shared budget from the campaign.
7. Repeat the steps above for each campaign that uses the same shared budget.
8. Click Save.

Remove a shared budget from the Shared library

Because every campaign has to have a budget, you can only remove a shared budget if it's not currently being used by any campaigns.

Follow these steps to remove a shared budget from the Shared library:

1. Sign in to your new Search Ads 360.
2. Navigate to a client account.
3. Click the tools and settings icon , then under “Shared library”, click Shared budgets.
4. Check the box next to any shared budgets you want to delete.
5. Click Edit in the blue bar that appears, and select Remove from the dropdown.

Related links

• About shared budgets
• About Microsoft Advertising budgets
• How Microsoft Advertising calculates and spends your budget