Manage a shared budget across campaigns

 

Daily budgets are client account features that can be managed in Search Ads 360, rather than features that are specific to your Search Ads 360 account. You can manage your average daily budget for each campaign, or use shared budgets to allocate budget across multiple campaigns in Google Ads and Microsoft Advertising client accounts. A shared budget is ideal if you don't have a lot of time to spend setting up and monitoring individual campaign budgets, but would still like to get the most clicks possible for your ads within a set budget.

Note: Shared budgets don’t work with campaigns that are part of an experiment. Learn more about Budget bid strategies.

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Before you begin

Shared budgets function differently across campaign type and publisher. Currently, you can use shared budgets in Google Ads with Search, Shopping, Display, and Video campaigns. Additionally, you can leverage shared budgets in several Microsoft Advertising campaigns.

Before you make changes to your Google Ads budgets, learn more About shared budgets.

This article explains how to manage a shared budget across campaigns. To manage budget bid strategy across campaigns, learn how to Create or edit a budget bid strategy.

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Instructions

Shared budgets can only be managed in Search Ads 360 for Google Ads accounts. The steps below need to be completed at client account level.

Set up a shared budget

1. Sign in to your Search Ads 360 account.
2. Navigate to a client account.
3. Select the tools and settings icon , then under “Shared Library”, select Shared budgets.
4. Select the plus button .
5. Name your new shared budget and set a budget amount.
6. (Optional) Add some campaigns to your shared budget.
7. Select Save.

The shared budget won't take effect until you apply it to individual campaigns. To add a shared budget to a campaign:

1. From the “Campaigns” page, choose the name of the campaign that you want to apply your shared budget to.
2. From the page menu on the left, select Settings.
3. Open the Daily budget section.
4. Select Apply from Shared library, and select the shared budget you’d like to add to this campaign.
5. Select Save.

You can always edit your shared budget by coming back to the "Shared Library".

Remove a shared budget from a campaign

Follow these steps to remove a shared budget from your campaigns:

1. Sign in to your Search Ads 360 account.
2. Navigate to a client account.
3. From the page menu on the left, click Settings.
4. From the “Campaign settings” page, choose the name of the campaign that you want to remove your shared budget from.
5. Open the Budget section.
   • Under “Enter the average you want to spend each day”, you should find a shared budget if it has been applied to this campaign.
   • You should find two options under “How do you want to spend this budget?”.
6. Select Individual campaign budget to remove shared budget from the campaign.
7. Repeat the steps above for each campaign that uses the same shared budget.
8. Select Save.

Remove a shared budget from the Shared library

Because every campaign has to have a budget, you can only remove a shared budget if it's not currently being used by any campaigns.

Follow these steps to remove a shared budget from the Shared library:

1. Sign in to your Search Ads 360 account.
2. Navigate to a client account.
3. Select the tools and settings icon , then under “Shared library”, select Shared budgets.
4. Check the box next to any shared budgets you want to delete.
5. Select Edit in the blue bar that appears, and select Remove from the dropdown.

Related links

• About shared budgets
• About Microsoft Advertising budgets
• How Microsoft Advertising calculates and spends your budget