Use the Campaign Manager API to upload offline conversions

As a reminder, advertisers must comply with all applicable laws, regulations, and policies related to user consent and data collection. In some cases, IDs might not be available due to application settings.

If you use Campaign Manager 360 for managing and generating reports on display campaigns, you can upload conversions from the Campaign Manager 360 API instead of the new Search Ads 360.

Should you use Search Ads 360 or Campaign Manager 360?

We recommend using the Campaign Manager 360 Conversion API because it supports uploading different conversion ID types and uploading to multiple products, as well as measurement solutions such as enhanced conversions. 

It's important that you use either the Search Ads 360 API or Campaign Manager 360 API, but not both: conversions you upload from both products are not deduplicated and may cause data discrepancies.

Detailed comparison

The following table compares the new Search Ads 360 and Campaign Manager 360 for uploading offline conversions:

	The new Search Ads 360	Campaign Manager 360
Upload process	Use the Search Ads 360 Conversion API or bulksheets. Conversions can be attributed to: Click ID Visit ID Ad, keyword	Use the Campaign Manager 360 API. Conversions can be attributed to: Click ID Encrypted user ID or mobile device ID Match ID (custom field) Note: If a conversion path contains a click that occurs after the click ID you upload, the Campaign Manager 360 API attributes the conversion to the later click. If the later click was on a display ad, the conversion will not appear in new Search Ads 360 reports that use the last-click attribution model. Paid search conversions attributed to mobile device IDs may not appear in new Search Ads 360 reports because of the way mobile devices typically map IDs. If you use device IDs to upload paid search conversions, use Report Builder's cross-environment reports.
Conversions visible in	The new Search Ads 360 Floodlight columns	The new Search Ads 360 Floodlight columns Campaign Manager 360 Display & Video 360 Using data transfer files to report offline conversions is not supported. Even though offline conversions may appear in the files, the data may not be complete.
Data freshness	Conversions appear in the new Search Ads 360: Inside an hour if the conversion's timestamp is within the previous 24 hours Within several hours if the timestamp is older than 24 hours	Conversions appear in the new Search Ads 360: Inside an hour if the conversion's timestamp is within the previous 24 hours Within several hours if the timestamp is older than 24 hours Conversions appear in Campaign Manager 360: Within 24 hours
Timestamps	You can add conversions with a timestamp as far back as 90 days from the date of upload.	You can add conversions with a timestamp as far back as 28 days from the date of upload.
Lookback window	Ignored for offline conversions attributed to click ID or visit ID. Applied to other offline conversions. Learn more	Applied to offline conversions, just like online conversions.
Updates to existing conversions	You can update or remove existing conversions.	You can update existing conversions. Removing conversions isn't supported. Instead, you can set a conversion's quantity and value to zero.
Cross-environment	Not included in cross-environment reports. Learn more	Not included in cross-environment reports. You may see offline conversions in cross-environment reports if they are uploaded within 3 days. However, it's recommended that you don't include cross-environment conversions in Floodlight columns that report on offline activities.
The new Search Ads 360 bid strategies	Can be included as a conversion target. Be sure to follow best practices for offline conversions.	Can be included as a conversion target. Be sure to follow best practices for offline conversions.
Attribution models	See which types of attribution models can be applied to offline conversions. Data-driven attribution (DDA) includes some offline conversions when generating or updating a model. Learn more	In the new Search Ads 360: See which types of attribution models can be applied to offline conversions. Data-driven attribution (DDA) includes some offline conversions when generating or updating a model. Learn more In Campaign Manager 360: Attribution models are applied to offline conversions just like online conversions.
Audiences	Not supported	Can be used to populate Campaign Manager 360 remarketing list targets. If you use a third-party vendor to track and upload offline conversions, be aware that some vendors may only allow their data to be used for reporting, so their offline conversions will not be available for remarketing. Check with your vendor for details.

 

 

Ready to get started?

Upload conversions from the Campaign Manager 360 API