When you set up your location targeting, consider how specific you’d like your settings to be. Broad geo targeting ("Presence or Interest") can help you reach people who not only exist in your targeted locations, but have shown an interest in your targeted locations.
With broad geo targeting, you’ll find the following benefits:
- Access to a variety of targeting locations, ranging from entire countries, areas within a country like cities or territories, or a radius around a location.
- Ability to capture more conversions, clicks, and impressions from users who are interested in your product or service.
While broad geo targeting is recommended as a best practice on Search, it’s important to know when targeting for “Presence” makes sense. You should consider “Presence” targeting in instances when:
- Your business falls within a sensitive vertical with strict targeting limitations.
- You only want to target users in specific locations and not users who may be in other locations but are still interested in your product or service.
Bulksheet templates
Use bulksheet templates to streamline uploading new campaigns from a bulksheet. Instead of signing in to Search Ads 360 and creating one campaign at a time, you can use bulksheets to define multiple campaigns and upload them all at once.
Shopping campaigns cannot be created from a bulksheet, but you can use a bulksheet to manage product groups.
- Ad group template: XLSX/CSV
- Responsive search ad template: XLSX/CSV
- Multimedia ad: XLSX/CSV
- Keyword template: XLSX/CSV
- Negative keyword template: XLSX/CSV
- Sitelink template: XLSX/CSV
- Call template: XLSX/CSV
- Callout template: XLSX/CSV
- Structured snippet template: XLSX/CSV
You can also use bulksheets to create sitelinks in Google Ads and Microsoft Advertising client accounts.
Geo and language codes
Use geo codes to apply geographic targeting when creating a campaign (or creating a Microsoft Advertising ad group) in the UI or via upload. Use language codes to apply languages when creating a Google Ads campaign or Microsoft Advertising ad group via upload.