Copying from Google Ads to Yahoo! JAPAN Ads destination

When the new Search Ads 360 creates new campaigns, ad groups, ads, keywords, negative keywords, and assets as part of a copy operation, only some of the settings are copied from the source campaign, as described below.

Campaign settings for Yahoo! JAPAN Ads

For each source campaign, the new Search Ads 360 creates a new campaign and copies the settings listed below.
Some Google Ads settings may have different names or require the new Search Ads 360 to make adjustments in the destination campaign.
Google Ads source Yahoo! JAPAN Ads destination campaign settings
Campaign type Only Google Ads Search campaigns can be copied.
Name Name
Daily budget

Daily budget:

  • The new Search Ads 360 converts the daily budget to yen and rounds to the nearest 100 yen.
  • If the daily budget is below the Yahoo! JAPAN Ads minimum value (¥100 JPY), the new Search Ads 360 sets the daily budget to the Yahoo! JAPAN Ads minimum value.
  • If the daily budget is below the Yahoo! JAPAN Ads minimum value and is a shared budget, the new Search Ads 360 sets the daily budget to the Yahoo! JAPAN Ads minimum value and then pauses the destination campaign.
Ad delivery method Ad delivery method
Start date and End date

Start date and End date

If the start or end date in the source campaign is in the past, the new Search Ads 360 uses today's date in the destination campaign, or tomorrow’s date if the campaign is a flighted budget campaign.

If the end date in the source campaign is in the past, and the source campaign requires an end date (such as a flighted budget campaign), the new Search Ads 360 uses the source campaign’s end date if it’s set. If no end date has been set, it calculates the end date by adding today’s date plus the original campaign duration. If the source campaign doesn’t require an end date, the new Search Ads 360 uses the source campaign’s end date if it’s set. If no end date has been set, it uses no end date.

Ad rotation

Ad rotation:

  • Yahoo! JAPAN Ads doesn’t support campaign level ad rotation.
  • The new Search Ads 360 copies the source campaign’s ad rotation selection to each ad group in the destination Yahoo! JAPAN Ads campaign.
Bid strategy The new Search Ads 360 sets the bid strategy of the destination campaign to manual CPC.
Location targets

Location targets:

  • Region: If the region code in a Google Ads campaign specifies a Japanese prefecture, the new Search Ads 360 copies the code to Yahoo! JAPAN Ads campaigns. Otherwise, the new Search Ads 360 ignores the region code and pauses the destination campaign.
  • City: If the city code in a Google Ads campaign specifies a Japanese sub-prefecture, the new Search Ads 360 converts the code to a Yahoo! JAPAN Ads sub-prefecture code. Otherwise, the new Search Ads 360 ignores the city code and pauses the destination campaign.

Note that the new Search Ads 360 doesn’t copy country or metro targets to Yahoo! JAPAN Ads campaigns.

Languages Not applicable to Yahoo! JAPAN Ads campaigns.
Network Not applicable to Yahoo! JAPAN Ads campaigns.
Mobile bid adjustment Mobile bid adjustment
Tablet bid adjustment Tablet bid adjustment
Desktop bid adjustment Desktop bid adjustment
Labels

If the label exists in the destination account, the new Search Ads 360 applies the label to the destination campaign.

If the label doesn’t exist in the destination account, the new Search Ads 360 creates the label in the destination account then applies it to the destination campaign.

Tracking template Tracking template
Custom parameters The new Search Ads 360 copies up to 3 macro custom parameters to the destination campaign. If there are more than 3 custom parameters in the source campaign, the new Search Ads 360 copies only 3 custom parameters and then pauses the destination campaign.
Status

Status

If you change the status of a source campaign to “Removed”, it isn’t updated in the destination. You’re required to manually set the destination campaign to ”Removed”.

Sitelinks Sitelinks

The following settings aren’t copied to the destination campaign:

  • Final URL Suffix
    • If the source campaign has a Final URL Suffix, the new Search Ads 360 pauses the destination campaign and doesn’t copy the Final URL Suffix.
  • Ad schedule
    • If the source campaign has an ad schedule, the new Search Ads 360 pauses the destination campaign and doesn’t copy the ad schedule.

Ad group settings for Yahoo! JAPAN Ads

For each ad group in the source campaigns, the new Search Ads 360 creates a new ad group in the destination campaigns and copies the settings listed below.
Some Google Ads settings may have different names or require the new Search Ads 360 to make adjustments in the destination ad group.
Google Ads source Yahoo! JAPAN destination ad group settings
Ad group type The new Search Ads 360 applies the ad group type in the destination campaign based on its campaign type.
Name Name
Default search CPC

Default search CPC

Yahoo! JAPAN Ads requires a default search CPC of at least 1 yen. If the Google Ads campaign doesn't specify a default search CPC, or specifies something less than 1 yen, the new Search Ads 360 automatically sets this to 1 yen.

Mobile bid adjustment Mobile bid adjustment
Tablet bid adjustment Tablet bid adjustment
Desktop bid adjustment Desktop bid adjustment
Labels

If the label exists in the destination account, the new Search Ads 360 applies the label to the destination ad group.

If the label doesn’t exist in the destination account, the new Search Ads 360 creates the label in the destination account and applies it to the destination ad group.

Status Status
Tracking template Tracking template
Custom parameters The new Search Ads 360 copies up to 3 macro custom parameters to the destination campaign. If there are more than 3 custom parameters in the source campaign, the new Search Ads 360 copies only 3 custom parameters and then pauses the destination campaign.
Sitelinks Sitelinks

The following settings aren’t copied to the destination ad group:

  • Bid strategy
  • Age bid adjustment
  • Gender bid adjustment
  • Final URL Suffix
    • If the source campaign has a Final URL Suffix, the new Search Ads 360 pauses the destination campaign and doesn’t copy the Final URL Suffix.

Ad settings for Yahoo! JAPAN Ads

For each ad in the source campaigns, the new Search Ads 360 creates a new ad in the destination campaigns. For the new Search Ads 360 settings that aren't available in Yahoo! JAPAN Ads, or that are available under different names, the new Search Ads 360 makes adjustments as described below.
Any responsive search ads in the source ad group are copied into the destination as responsive search ads.

Responsive search ads

Google Ads source Yahoo! JAPAN Ads destination responsive search ad settings
Ad name Ad name
Headline
Headline2
Headline
Headline2
Description line 1 Description line 1
Destination URL Destination URL
Landing page URL Landing page URL
Path 1
Path 2
Path 1
Path 2
Status Status

The following settings aren’t copied to the destination ad:

  • Labels
  • Custom parameters
    • The new Search Ads 360 can’t view or manage custom parameters in this type of client account. If you sign into the client and add custom parameters, you can successfully sync the item into the new Search Ads 360, but the new Search Ads 360 ignores the custom parameters you created. The client will apply the custom parameters when it serves an ad.
  • Final URL Suffix

Duplicate ads

Duplicate ads in a Google Ads source campaign aren't copied to a Yahoo! JAPAN Ads destination campaign. That is, if a Google Ads source campaign contains duplicate ads, only one of the ads is copied to the Yahoo! JAPAN Ads destination campaign.

Keyword settings for Yahoo! JAPAN Ads

For each keyword in the source campaigns, the new Search Ads 360 creates a new keyword in the destination campaigns and copies the settings listed below.
Google Ads source Yahoo! JAPAN destination keyword settings
Text Text
Match type Match type
Minimum bid

Minimum bid

When needed, the new Search Ads 360 converts minimum bid to the currency of the destination campaign.

If the minimum bid is below the Yahoo! JAPAN Ads minimum value (¥100 JPY), the new Search Ads 360 sets the minimum bid to the Yahoo! JAPAN Ads minimum value.

If the minimum bid is above the Yahoo! JAPAN Ads maximum value (¥50,000 JPY), the new Search Ads 360 sets the minimum bid to the Yahoo! JAPAN Ads maximum value.

Maximum bid

Maximum bid

When needed, the new Search Ads 360 converts maximum bid to the currency of the destination campaign.

If the minimum bid is below the Yahoo! JAPAN Ads minimum value (¥100 JPY), the new Search Ads 360 sets the minimum bid to the Yahoo! JAPAN Ads minimum value.

If the minimum bid is above the Yahoo! JAPAN Ads maximum value (¥50,000 JPY), the new Search Ads 360 sets the minimum bid to the Yahoo! JAPAN Ads maximum value.

Labels

If the label exists in the destination account, the new Search Ads 360 applies the label to the destination keyword.

If the label doesn’t exist in the destination account, the new Search Ads 360 creates the label in the destination account then applies it to the destination keyword.

Tracking template Tracking template
Custom parameters

The new Search Ads 360 copies up to 2 macro custom parameters to the destination keyword. If there are more than 2 custom parameters in the source keyword, the new Search Ads 360 copies only 2 custom parameters and then pauses the destination keyword

Landing page URL

Landing page URL

If the Google Ads keyword doesn't specify a landing page URL, the new keyword in the destination campaign will not have a landing page URL, just like the original.

Final mobile URL Final mobile URL
URL parameters URL parameters
Status Status

The following settings aren’t copied to the destination keyword:

  • Bid strategy
  • Membership in a landing page test
  • Final URL Suffix
    • If the source campaign has a Final URL Suffix, the new Search Ads 360 pauses the destination campaign and doesn’t copy the Final URL Suffix.

Campaign level negative keyword settings for Yahoo! JAPAN Ads

For each campaign level negative keyword in the source campaigns, the new Search Ads 360 creates a new campaign level negative keyword in the destination campaigns and copies the settings listed below.
Google Ads source Yahoo! JAPAN Ads destination
Text Text
Match type Match type
Status Status

Ad group level negative keyword settings for Yahoo! JAPAN Ads

For each ad group level negative keyword in the source campaigns, the new Search Ads 360 creates a new ad group level negative keyword in the destination campaigns and copies the settings listed below.
Google Ads source Yahoo! JAPAN Ads destination
Text Text
Match type Match type
Status Status

Sitelink settings for Yahoo! JAPAN Ads

For each sitelink in the source campaigns, the new Search Ads 360 creates a sitelink in the destination campaigns and copies the settings listed below.
Google Ads source Yahoo! JAPAN Ads destination
Text Text
Start date and End date Start date and End date
Campaign and ad group associations Campaign and ad group associations
Device preference Device preference
Final URL Final URL
Final mobile URL Final mobile URL
Tracking template Tracking template
Custom parameters Custom parameters
Final URL Suffix Final URL Suffix
Status Status

The following settings aren’t copied to the destination sitelink asset:

  • Description 1 and 2
    • If the source sitelink asset has a description, the new Search Ads 360 pauses the destination sitelink asset and doesn’t copy the description.
  • Scheduling
    • If the source sitelink asset has scheduling, the new Search Ads 360 pauses the destination sitelink asset and doesn’t copy the schedule.

Call asset settings for Yahoo! JAPAN Ads

For each call asset in the source campaigns, the new Search Ads 360 creates a new call asset in the destination campaigns and copies the settings listed below.
Google Ads source Yahoo! JAPAN Ads destination
Country code
Phone number
Country code
Phone number
Status Status
Scheduling Scheduling

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