Concatenates two or more pieces of text strings.
Syntax
concat(text1, text2, …)
Parameters
text can be any of the following:
- Static text, such as 'GDN'.
- A Search Ads 360 variable that uses a text format, such as keyword, campaign and so on.
- An expression or formula column that returns a text value.
Example
[Campaign & ":" & Ad_group & ":" & Keyword]
Where the campaign name is 'Beauty', the ad group name is 'Cosmetics' and the keyword is 'natural beauty products'. This will return something that looks like this: Beauty:Cosmetics:natural beauty products