length function returns the number of characters in text. Counting starts from 1 (not 0).
Syntax
length(text)
Parameters
text can be any of the following:
- Static text, such as "GDN".
- A Search Ads 360 variable that is a String, such as
Keyword,Campaign, and so on. - An expression or formula column that returns a String.
Examples
length("Hello World!")returns 12.length("")returns 0.