Use bulksheets to create and add custom parameters

1. Sign in to your new Search Ads 360.
2. Navigate to a sub-manager account.
3. Navigate to a Google Ads client account.
4. Click any of the following tabs:
   • Campaigns
   • Ad groups
   • Keywords
   • Ads
   • Ads and assets, then under “Assets” select Sitelinks (available only if you navigate to a Google Ads client account)
   • Show more, then select Dynamic ad targets (available only if you navigate to a Google Ads client account)
   • Product groups (available only if you navigate to a Google Ads client account)
5. Optionally use a filter to display only the items for which you want to add, edit, or remove custom parameters. Note that custom parameters are available only in Google Ads accounts. Search Ads 360 will ignore any custom parameters you try adding in other types of accounts.
6. Click the download icon and download an editable bulksheet.
   The downloaded bulksheet contains:
   • One row for each item that was in scope when you clicked the download icon .
   • Columns for editing each item's settings, including the Custom parameter column.
7. Open the downloaded bulksheet and do the following in each row:
   • Leave the Action column set to edit.
   • In the Custom parameter column, do one of the following:
     • To create a new custom parameter, enter properties for custom parameters.
       Separate multiple parameters with a ; (semicolon).
       For example:
       {_geo} = MA; {_2ndparam} = lots-of-data
     • To edit an existing custom parameter, change the custom parameter properties.
     • To remove a custom parameter that has been applied to the item (as opposed to inherited), enter remove_value.
   • To use the custom parameter, add a URL parameter in the tracking template column (not applicable for product groups or dynamic ad targets).
     For example, if you added a custom parameter named {_geo}, edit the tracking template column as follows:
     {unescapedlpurl}?geo={_geo}
8. Save the bulksheet and upload it back into Search Ads 360.

Search Ads 360 applies the templates and then re-generates and re-traffics the clickserver URLs for the items you updated.

Example

The following bulksheet creates and applies the {_geo} and {_color} custom parameters to 2 separate campaigns. Each campaign specifies its own value for the parameters. Google Ads will apply the custom parameters to all landing page URLs in the campaigns.

Row type	Action	Campaign	Custom parameter	Tracking template
campaign	edit	Lettuce	{_geo} = MA; {_color} = green	{unescapedlpurl}?g={_geo}&c={_color}
campaign	edit	Cabbage	{_geo} = CT; {_color} = red	{unescapedlpurl}?g={_geo}&c={_color}