Applies to Google Ads only
One of the benefits of Performance Max for travel goals campaigns is it can provide you with simplified per-property reporting to help you track data relevant to your campaign. In the “Hotels” tab, you can view traffic for each of your hotels. This indicates the traveler demand across the locations of your hotels, which can help you make decisions for your campaign.
The “Hotels” tab can also help you view per-property reporting by several dimensions, and it can show you an overview of property and performance metrics for the hotels you’ve used in your campaigns or ad groups.
Learn more about the “Hotels” tab in the Google Ads Help Center.