Add your hotels to your Google Ads Performance Max for travel goals campaign

Performance Max for travel goals campaigns allow hotel performance advertisers to drive more direct bookings by serving ads across Google’s advertising channels and inventory.

On this page

• Link your account to Hotel Center
• Create a hotel properties feed
• Create a hotel properties feed using hotel picker
• Create a hotel properties feed using Google Maps URLs

Link your account to Hotel Center

Before you can create a Performance Max for travel goals campaign, you will first need to link a Google Ads account to Hotel Center or create a hotel properties feed in Google Ads. Learn how to Get started with Performance Max for travel goals campaigns.

Create a hotel properties feed

You can link your Performance Max for Travel Goals campaigns to Hotel Center accounts with a maximum of 100 hotels. To link more than 100 properties from your Hotel Center account, create a hotel properties feed. You can use the hotel picker or Google Maps URLs to create a hotel properties feed in Google Ads.

Create a hotel properties feed using hotel picker

1. Sign in to your new Search Ads 360.
2. Navigate to a Google Ads client account.
3. Click the Tools & Settings icon .
4. Select Setup from the dropdown menu.
5. Click Business data.
6. On the “Data feeds” page, click the plus button , and then click Hotel properties feed from the dropdown options.
7. Select “Choose hotels from a map” to create a hotel properties feed.
8. Click Choose hotels.
9. Search for and select your hotel(s)
10. Enter a name in the “Name this data feed” field.
11. Click Save.
12. When all of your properties have been selected and the data feed is named, click Apply.

Note: After applying the changes, you can go back and create a new Performance Max for travel goals campaign.

Create a hotel properties feed using Google Maps URLs

1. Sign in to your new Search Ads 360.
2. Navigate to a Google Ads client account.
3. Start by downloading the hotel properties feed template (CSV).
4. Remove the example URLs from the template.
5. Using Google Maps, search for the hotel you want to include in the feed.
6. Copy the resulting URL (from your browser search bar) and paste it into the template.
   • Note: Be sure to check that the URL is the correct one for the corresponding hotel. The name of the hotel should appear on the left.
7. Repeat steps 3 and 4 for each hotel you want to include in the feed.
8. Click the Tools & Settings icon .
9. Select Setup from the dropdown menu.
10. Click Business data.
11. On the “Data feeds” page, click the plus button , then click Hotel properties feed from the dropdown options.
12. Select “Upload a list of hotels”.
13. Open the “Select source” dropdown to upload your list.
14. Import your feed to Google Sheets OR upload the CSV file.
    • To use Google Sheets as your source:
      1. Import your CSV file to Google Sheets and share it with the partner account (shown in the warning notification).
      2. Click Link an existing Google Sheet and then insert the link to the existing sheet.
    • Alternatively, you can upload your CSV file directly using one of the following transfer protocols: HTTP, HTTPS, FTP, SFTP.
15. Click Apply.