Applies to Google Ads only
Measuring and tracking the online and offline impact of your Google Ads campaigns is important for understanding your true return on investment. If you’re measuring online conversions and capturing revenue information, you can also value store visits to estimate in-store revenue.
How to value your store visit conversions
- If you are tracking online sales as conversions and value them as the “Revenue” generated, you can use this formula to decide on the Conversion Value for store visits:
- Store Visit Conversion Value = Average In-store Conversion Rate x In-Store AOV (Average Order Value)
- If your online conversions are not valued as “Revenue,” you can assign the store visits Conversion Value relative to how much you value online conversions.
Conversion value rules for store visits
For additional flexibility and control beyond the default account-level store visit value, you can use value rules to set, add, or multiply store visit value at the campaign level. Learn more About Search Ads 360 conversion value rules.
Learn more About store visit conversion value in Google Ads help center.