How to override a Search Ads 360 bid strategy's bid or budget

You can use any of the following methods to override the max. CPC for a biddable item:

• Edit the max. CPC for multiple items
• Apply a rule to edit the max. CPC (and set a schedule)

Overrides to the max. CPC can only be done in the Search Ads 360 user interface. You can't override the max. CPC set by a bid strategy in the user interface of an advertising platform.

Edit the maximum CPC for one or more items

1. Sign in to your new Search Ads 360.
2. Navigate to a client account.
3. Click on Campaigns, Ad groups, Keywords or Product groups in the page menu on the left.
4. Select the boxes next to each item that you want to edit.
5. In the toolbar above the statistics table, click Edit and then Change bids.
6. Under 'Change max. CPC bids', you can select 'Set new bids', 'Increase bids' or 'Decrease bids'.
7. Enter an amount, a percentage or select an amount or percentage from a custom column.
8. Click Apply.

Learn more about how to edit your bids. You can also add the max. CPC column to the statistics table.

In Google Ads campaigns, you also have the option to raise your bid to place your ads on the first page or at the top of the page of search results.

The bid strategy or budget bid strategy won’t change a max. CPC for a selected item for 24 hours.

Apply a rule to change the maximum CPC or campaign budget

1. Sign in to your new Search Ads 360.
2. Navigate to a client account.
3. In the page menu, do one of the following:
   • Click Campaign (the 'Budget' column is included in the campaigns table by default).
   • Click Product groups.
   • Click Keywords.
4. Add the max. CPC column to the statistics table (optional for keywords and product groups).
5. Select the boxes next to each item that you want to edit.
6. In the toolbar above the statistics table, click Edit and then click Create an automated rule. Learn more about how to create an automated rule.
7. Enter a name that is meaningful to you.
8. Select an owner account.
9. Select the action that you want to occur.
   • Enter a name for the action and then click Save.
   • Under 'Apply to', click Selected keywords, Selected campaigns or Selected product groups, as applicable.
   • Under 'Conditions', add the conditions for applying the rule.
   • Under 'Action', click Change keyword bids, Change budgets or Change product group max. CPC bids, depending on your selection in Step 3.
   • Set the bid or budget amount.
   • In the 'Frequency' section, choose when the rule should apply.
     • We suggest setting the frequency to 'Once'.
   • Optional. Enter one or more email addresses to receive the rules report.
10. Click Save rule.

The bid strategy or budget bid strategy won’t change a max. CPC or campaign budget for a selected item for 24 hours.

Override the campaign budget set by a budget bid strategy

1. Sign in to your new Search Ads 360.
2. In the page menu, click Campaigns.
3. Optional. Add the 'Bid strategy' column to the statistics table.
4. In the 'Budget' column, click the pencil icon to edit a campaign’s daily budget.
5. Enter an amount.
6. Click Save.

The budget bid strategy won’t change the daily campaign budget for 24 hours. You can also edit the amount for your campaign’s daily budget through the 'Shared Library' page:

1. Sign in to your new Search Ads 360.
2. Navigate to a client account.
3. Go to the tools and settings icon and under 'Shared Library', click Shared budgets.
4. In an existing shared budget under the 'Daily budget' column, click the pencil icon that appears when you hover over the amount.
5. Edit the amount.
6. Click Save.

Edit the campaign budget for multiple items

1. Sign in to your new Search Ads 360.
2. In the page menu, click Campaigns.
3. Optional. Add the 'Bid strategy' column to the statistics table to verify which budget bid strategy you want to override.
4. Select the boxes next to each item that you want to edit.
5. In the toolbar above the statistics table, click 'Edit' and then Change budgets.
6. In the 'Change budget' window, you can select any of the following:
   • Set new budget
   • Increase budget
   • Decrease budget
7. Choose a currency and enter an amount or select an amount from a custom column.
8. Click Apply.

The budget bid strategy won’t change the selected campaign budgets for 24 hours.

Related link

• Set target ROIs for ad groups