Pause or disable Google Ads location assets

Applies to Google Ads only

Pause or disable location assets in “Ads and Assets” page

To pause or disable existing enabled location assets in your new Search Ads 360 account, follow these steps:

  1. Sign in to your new Search Ads 360.
  2. Navigate to a Google Ads client account.
  3. On the subpage menu, click Ads & assets.
  4. Go to Assets.
  5. You can disable or pause the location assets in the following ways:
    1. At campaign or ad group level:
      1. Click the plus button , then select Location asset from the drop-down menu.
      2. Choose to remove your location asset at either the campaign or ad group level using the drop-down menu.
      3. Click the pencil icon Edit, then check the boxes beside the specific campaigns or ad groups from which you want to remove your location asset.
      4. Select No location asset.
      5. Click Save.
    2. From your entire account:
      1. You'll now be able to view a table with all your assets. Select Associations from the “Table view” drop-down menu at the top of the table.
      2. Select Location from the list above the table toolbar.
      3. Check the box next to your account-level location asset.
      4. Click Remove in the blue bar at the top.

Use a bulksheet to disable or filter location assets

Before you start, set up and sync location assets.

Instead of disabling or filtering location assets in one campaign or ad group at a time, you can use bulksheets to manage assets in many campaigns and ad groups in a single upload:

  1. Download an editable bulksheet that contains campaigns and ad groups:
    1. Navigate to a Google Ads client account.
    2. Click Campaigns.
    3. Select the checkbox next to the campaigns you want to edit and click Filter to selected campaigns.
    4. Click the download icon , which appears above the reporting table.
    5. Choose among the various types of file format to download. You can also go to More options and click Download.
  2. Open the bulksheet and find the Location filter column.
    Enter one of the following into the column:
    1. (inherited): This is the default setting. It enables a campaign to display any location asset from your Google Business Profile account. The setting causes an ad group to inherit the campaign's setting.
    2. (disabled): This prevents a campaign or ad group from displaying any location asset.
    3. A filter, formatted as follows:
      (Business name is value) and (Category is value|value|value)
      You can specify only a single criteria, such as:
      (Business name is Example name)
      or
      (Category is Electronics)
      Multiple categories need to be joined by | (vertical bar), while Business name and Category need to be joined by and (all lower case).
      Note that if a campaign specifies (disabled) but an ad group specifies a filter, the ad group's setting will override the campaign's setting.
  3. Save the bulksheet and upload it to Search Ads 360.

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