View and download hourly reports

To help you identify potential trends, Search Ads 360 provides the following types of hourly reports:

• Over a period of time: You can chart hourly data over a time range from the performance summary graph. The graph shows metrics in the sequence in which they were reported by the engine. This may be useful to detect spikes or patterns that occur on different days.
• Hour of the day: Hour of day tab sums up metrics for each hour of the day during a time range. This may be useful to check, if on average, you get more traffic during particular times of the day. You can use segments drill down and check if specific device types, or other items are driving traffic at different times of the day.
• Hour of day for each campaign or ad group: To drill down into the most details, you can segment the Client accounts, Campaigns, or Ad groups tab by hour of day.

You can use the hourly segment to compare the performance of accounts, campaigns, or ad groups during specific parts of the day. For example, you may find that specific types of campaigns generate more traffic during evening hours, while other types of campaigns generate more traffic during morning hours.

On this page

• Chart hourly metrics over time
• Use the Reports tab to spot hourly trends and drill down
• Segment a report by hour of day

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Chart hourly metrics over time

1. Sign in to your Search Ads 360 experience.
2. Navigate to a manager or sub-manager account.
3. Click the Client account, Campaigns, or Ad groups tab.

Important: On the "Ad groups" tab, hourly metrics are not available for Baidu accounts. However, metrics from Baidu accounts will be counted in the reporting table (the reporting table in the Ad groups tab doesn't display hourly data). So you'll find different totals in the performance summary graph and the summary row of the reporting table if you're on the Ad groups tab and you're including Baidu ad groups in the report scope.

4. Select a time range that starts on or after March 01, 2015.
5. Optionally use a filter to display only the accounts, campaigns, or ad groups that match criteria you specify. For example, you can use a filter to display hourly metrics only for Shopping campaigns.
6. In the right corner of the performance summary graph, click Chart type and select “Time series chart”.
7. Click Adjust, in the right corner and select “Hourly”. You can hover the cursor over the graph to check the hourly data.
8. You can also download the report by clicking the download icon . You can choose the format (for example, .csv, .pdf and so on) in which you want to download your report.

Note: If you select a time range of 7 days or less on one of these tabs, the performance summary graph shows the hourly interval by default.

If “Hour” is missing from the time interval list:

• Make sure the report's time range starts on or after March 1, 2015.
• If you're on the “Ad groups” tab, make sure you're not in a Baidu engine account.

Add another metric for context

To place the hourly data in context, add a second metric to the graph. For example, you may want to check hourly data for these pairs of metrics:

• Clicks and Impr: If you get many more impressions than clicks at specific times of the day, you may be able to make adjustments to convert the impressions into clicks.
• Clicks and Actions or Trans: If you get many clicks but few conversions for a particular time of day, you may consider lowering bids during that time of day. Or, you may just be seeing a longer conversion lag for some times of the day. Be sure to use the Actions avg lag (in sec) or Trans avg lag (in sec) columns as part of your analysis.
• Clicks and Visits: Engines report a click when a customer clicks an ad, but Search Ads 360 doesn't report a visit until the customer is successfully redirected to your site. These metrics are expected to differ a little for a variety of reasons, but large differences may point to a problem in your site's stability.

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Use the Reports tab to spot hourly trends and drill down

1. Navigate to a sub-manager or client account.
2. Go to a campaign and navigate to an ad group in any client account except Baidu. Baidu does not provide hourly metrics for ad groups.
3. Click Reports in the navigation bar.
4. Click Predefined reports, select “Time”, and then select “Hour of day”. Initially, the report shows metrics for each hour of the day throughout the report's time range. You can segment this report with the metrics and dimensions mentioned on the right. It shows the options which are compatible with the “Hour of day” segment.
5. Choose a date range from the date range selector and click Apply.
6. You can also download the report by clicking the download icon . You can choose the format (for example, .csv, .pdf and so on) in which you want to download your report.

Note: If the hourly report is empty, make sure the report's time range starts on or after March 1, 2015. Hourly data is only available as far back as March 1, 2015.

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Segment a report by hour of day

1. Sign in to your Search Ads 360 experience.
2. Navigate to a sub-manager or client account.
3. Click Campaigns or Ad groups in the page menu.

Important: On the Ad groups tab, hourly metrics are not available for Baidu accounts. However, metrics from Baidu accounts will be counted in the reporting table (the reporting table in the Ad groups tab doesn't display hourly data). So you'll find different totals in the performance summary graph and the summary row of the reporting table if you're on the Ad groups tab and you're including Baidu ad groups in the report scope.

4. Select a time range that starts on or after March 01, 2015.
5. Optionally use a filter to display only the accounts, campaigns, or ad groups that match criteria you specify. For example, you can use a filter to display hourly metrics only for Shopping campaigns.
6. Click the Segment button in the table toolbar below the performance summary graph.
7. From the + Segment list, select “Time” and then select “Hour of day”.
   • Each row of the report is divided into up to 24 new rows (one for each hour of the day). The Hour of day column uses 24 hour notation to show which hour each row is reporting on (0 represents 12 AM to 12:59 AM, 23 represents 11 PM to 11:59 PM).
   • If no metrics were reported for a specific hour, then the report does not contain a row for that hour. For example, if no impressions occurred at 2 AM, then the report will not contain a row for 2 AM.
8. You can also download the report by clicking the download icon . You can choose the format (for example, .csv, .pdf and so on) in which you want to download your report.

Note: If “Hour of day” is missing from the segment list:

• Make sure the report's time range starts on or after March 01, 2015.
• If you're on the Ad groups tab, make sure you're not in a Baidu engine account.