To add audience details to a report, do the following:
- Sign in to your Search Ads 360 account.
- Navigate to a sub-manager account.
- Navigate to a page that has a reporting table, such as Accounts, Campaigns or Ad groups.
- Select a time range above the table.
- On the table menu, click the segment icon
, then select Audience segment.
The report shows which accounts, campaigns or ad groups perform better or worse for particular audiences.
See an empty report, missing conversions or duplicated conversions?
Make sure that the report contains only the supported metrics, such as Floodlight conversion actions. If you include columns for client metrics, such as impr. and CTR, the report will be empty. These types of columns can't appear in audience reports.
Not every conversion is associated with a specific type of audience, and some conversions are associated with multiple audiences, so summing the total number of conversions when viewing an audience report can be misleading. When you view affinity category, in-market segment and Campaign Manager 360 remarketing list reports, Search Ads 360 automatically removes the summary rows.
You can also do any of the following:
- Apply additional segments.
- For example, segment by device type to see if you reach some audiences better on mobile or desktop.
- Add additional click-based or custom conversion columns.
- For example, you can add custom conversion columns that use the last-click attribution model and that don't include cross-environment conversions.
- Download the report for offline analysis.