Before you can use a custom Floodlight variable as a dimension in a Floodlight column, you'll need to specify in the new Search Ads 360 that the variable's data type is a metric.
If you’re using custom Floodlight variables to pass metrics to the new Search Ads 360, you can display the metrics in a reporting table in the new Search Ads 360:
- Sign in to your Search Ads 360 experience.
- Navigate to a sub-manager account in the new Search Ads 360 that's associated with a Campaign Manager 360 advertiser that contains custom Floodlight variables.
- Navigate to a reporting table (for example, click Campaigns on the page menu).
- Click the Columns button, which appears above the performance summary graph.
- Click the + Custom column button.
- Select + Custom conversion column.
- Name your column and select the Floodlight activities or Floodlight groups whose data you want to include in the column.
- Use the “Metric” list to select the metric you want to report on.
- The “Metric” list contains all metrics that are available from the Floodlight activities or Floodlight groups you’ve selected, including metrics from the Floodlight variables that the new Search Ads 360 support has set up for you.
- Using a custom Floodlight variable metric as the metric for a custom conversion column will cause the column to report by “Time of Click”, rather than “Time of Conversion".
- Click Save.
- Under “Your columns”, drag and drop to reorder the new column to the desired location.
- Click Apply.
After you create a column to report custom Floodlight metrics, you can do any of the following:
- Add the column to reporting tables and download the data.
- Use the columns in custom columns and automated rules.
Note about reporting custom data for individual conversions:
Data about an individual Floodlight conversion, including data reported by custom Floodlight variables, is available in the downloadable Conversion report. Reporting tables in the new Search Ads 360 don't display data about individual conversions.