Apply and remove labels for Search Ads 360 objects

You can do any of the following:

• Create labels
• Change and remove labels
• Apply and remove labels for Search Ads 360 objects

Create labels

1. In the left page menu, click Campaigns, Ad groups, Ads, or Keywords.
2. Click the checkbox next to any campaign that you want to create the Label for. You can select multiple campaigns as well.
3. From the top blue panel, click Label. You can choose from the labels created earlier and click Apply or you can click Create label.
4. You can choose a color, enter a name and a description for the label.
5. Click Create.
6. Click Filter to selected campaign, to filter the data for the campaigns you applied/created the Label for and from the table toolbar click Saved View.
7. Click New Saved View, enter a name for the saved view and then click Save.
8. Click Saved Views, which appears on the table toolbar, to check all the custom saved views of the labels that have been applied.
9. From the saved view, you can generate a Web Query or a scheduled report for continuous updates.
10. You can also download the report by clicking the download icon . You can choose the format (for example, .csv, .pdf and so on) in which you want to download your report.

Note: The uploaded labels will be available to all client accounts in the advertiser you navigated to. Even if you select a specific client account in the upload settings, or even if you select multiple sub-manager and client accounts, the label will be available to all client accounts in the current advertiser.

Change and remove labels

Change an existing label

1. Navigate to a manager, sub-manager, or client account.
2. In the left page menu, click Campaigns, Ad groups, Ads, or Keywords.
3. Click the checkbox next to any campaign that you want to modify or remove the label for. You can select multiple campaigns as well.
4. From the top blue panel, click Label. Click the pencil icon next to the label name, which shows when you hover over the label name, to make any changes to the color, name or description.

Remove a label

1. Navigate to a manager, sub-manager, or client account.
2. In the left page menu, click Campaigns, Ad groups, Ads, or Keywords.
3. Click Saved Views, which appears on the table toolbar, to check all the custom saved views of the labels that have been applied.
4. Search for the label name you want to remove and click on the pencil icon next to the label name. The icon shows when you hover over the label name.
5. Click to remove the view, it shows a pop-up to confirm the deletion, click Remove.

Apply and remove labels for Search Ads 360 objects

You can use a bulksheet to apply labels to an object (campaign, ad group, ad, or keyword) and remove labels from an object.

1. Download a report that contains the objects you want to label.
   For example, download a keyword report.
2. Open the bulksheet and apply or remove labels as described below.
3. Upload the bulksheet to Search Ads 360.

Apply a label to an object

In the row for the object, enter the label name in the label column. Labels are case-sensitive, so be sure to match the capitalization of the label you want to apply. For example, Search Ads 360 considers “Summer” and “summer” to be two different labels.

When you upload the file, Search Ads 360 will apply the label to the object.

If the name you enter is not an existing label, Search Ads 360 will automatically create the label. Note that labels are case-sensitive, so if the name you enter doesn't exactly match an existing label, Search Ads 360 will create a new one.

Apply a label to a new object

In the row for the new object, enter the label name in the label column. When you upload the file, Search Ads 360 will create the new object and apply the label to it.

Apply multiple labels to an object

Enter the label names, separated by “|” (bars), in the label column. When you upload the file, Search Ads 360 will apply all of the labels to the object.

Apply additional labels to an object

If an object already has labels and you want to add more, you'll need to include the original labels in the label column. For example, the keyword “chicago flights” has the label “air travel midwest” applied to it. To add “flights” as a label but also keep the existing label, enter “flights|air travel midwest” in the label column.

Remove specific labels from an object

To remove specific labels that are applied directly to an object, remove the labels from the label column. For example, for the keyword “chicago flights”, the label column contains “flights | air travel midwest | summer sale”. To remove the “flights” and “summer sale” labels but keep “air travel midwest”, change the label column to “air travel midwest”.

Remove all labels from an object

To remove all labels that are applied directly to an object, replace the contents of the label column with “remove_value”.

Note: Replacing the contents of the label column with “remove_content” will not remove inherited labels. For example, any labels that a keyword inherits from an ad group or campaign will still apply. Only those labels that were applied directly to the keyword will be removed.