Use label reports as an alternative to reporting from the standard account, campaign, and ad group hierarchy. For example, if you apply a "Brand" label to all brand campaigns in your sub-manager account and a "Generic" label to all generic campaigns in your sub-manager account, you can compare the performance of these campaign groups across all client accounts.
Instructions
- Sign in to your new Search Ads 360.
- Navigate to a manager or sub-manager account.
- Click Reports from the table toolbar on the top, click Predefined reports (Dimensions).
- Click Labels. Select from the given options:
- Labels - Campaign
- Labels - Ad group
- Labels - Ad
- Labels - Keyword
- You can choose a date range from the date range picker at the top of the reporting table and add or remove metrics and dimensions from the panel on the right.
- You can now view the report that is generated for Labels for each client account.
- You can also download the report by clicking the download icon
. You can choose the format (for example, .csv, .pdf and so on) in which you want to download your report.
For example, if you applied a "Brand" label to all brand manual campaigns in your advertiser, you'll find a row in the reporting table that shows the total number of clicks attributed to all of your brand keywords. To view metrics attributed to specific campaigns, ad groups, or ads, you can add a filter to the reporting table. Then search the Campaigns, Ad groups, or apply other filter options.
Tips:
- To see all of the labels that are in effect for campaign, ad group, or other item, add the “Label (All)” column. The column shows labels that are inherited as well as labels that are applied directly.
- You can also apply the following labels:
- Label (Cascaded)
- Label (Directly Applied)
Learn more about the 3 types of label filters.