Manage your audience reporting

Audience reporting shows you how audiences are performing. This includes ad group, campaign, and account-level performance metrics on demographics, audience segments, and exclusions. In an audience report, you can also easily manage your audience targeting. 

Learn more about audience reporting:

 Instructions

Manage your audience scorecard

  1. Sign in to your new Search Ads 360.
  2. Navigate to a Google Ads client account.
  3. On the page menu, click Audiences.
  4. In the "Demographics" section, click the name of the metric you want charted.
    • A line chart is the default view. To change the chart type, click the chart type icon Bar chart icon in the chart menu and select a different chart.
  5. To add more metrics, click Show table, and then click the columns icon  on the table toolbar 
  6. Once you've added your metrics columns, click the name of the metric in the "Demographics" section to view it in the chart. 
    • A line chart is the default view. To change the chart type, click the chart type icon Bar chart icon in the chart menu and select a different chart.

Manage your demographic targeting and reports

  1. Sign in to your new Search Ads 360.
  2. Navigate to a Google Ads client account.
  3. On the page menu, click Audiences.
  4. In the "Demographics" section, click the demographic tab (for example, Age, Gender, Household income, and so on) you wish to view.
  5. Click the chart type icon Bar chart icon to select a different chart to view.  
  6. To add additional metrics, click Show table below the chart, then click the columns icon  in the table toolbar to add metrics columns.
  7. To make changes to your targeting, click Edit demographics in the "Demographics" section.
    • In the left-hand section of the "Select an Ad group" popup, click on the name of the campaign that includes the ad group you want to update.
    • In the right-hand section, click the name of the ad group.
    • On the "Edit demographics" page, select or deselect the checkbox for each demographic you wish to include or remove.
    • Click Save demographics.

Manage your audience segment targeting and reports

  1. Sign in to your new Search Ads 360.
  2. Navigate to a Google Ads client account.
  3. On the page menu, click Audiences
  4. The “Audience Segments” section includes an overview with metrics, including clicks, impressions, conversion value, and cost, as well as a chart. 
    1. To select other available chart views, click the chart type icon Bar chart icon.
    2. To view status, clicks, conversion value, impressions, conversions, cost and other metrics by Audience segment, click Show table.
    3. To add more metrics columns, click the columns icon  in the table toolbar.
  5. To edit an audience segment, do the following:
    1. Select the checkbox for the segment you want to edit.
    2. Click Edit in the bar above the table, and then select the item you wish to update (such as Change max CPC bids). 
    3. Make your changes, then click Apply.
  6. To add or remove audience segments, do the following:
    1. Click Edit audience segments, then select Campaign or Ad group.
    2. Select a campaign or ad group.
    3. Add additional segments or click the delete icon Delete next to each segment you want to remove. 
    4. You can also remove an audience segment in the table. Select the segment's checkbox, click Edit in the bar above the table, and then select Remove.
    5. Click Save.

Manage your exclusions

  1. Sign in to your new Search Ads 360.
  2. Navigate to a Google Ads client account.
  3. On the page menu, click Audiences.
  4. In the "Exclusions" section, click See table to see the type of exclusion, where the segment is excluded from, and the level of the exclusion.
  5. To add or remove an exclusion, do the following:
    1. Click Edit exclusions, then select Campaign or Ad group.
    2. Select a campaign or ad group.
    3. Add additional exclusions or click the delete icon Delete next to each exclusion you want to remove.
      • You can also remove an exclusion in the table. To do so, select its checkbox, and then click Remove in the bar above the table. 
    4. Click Save.

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