Audience reporting shows you how audiences are performing. This includes ad group, campaign, and account-level performance metrics on demographics, audience segments, and exclusions. In an audience report, you can also easily manage your audience targeting.
Learn more about audience reporting:
Instructions
Manage your audience scorecard
- Sign in to your Search Ads 360 experience.
- Navigate to a Google Ads client account.
- On the page menu, click Audiences.
- In the "Demographics" section, click the name of the metric you want charted.
- A line chart is the default view. To change the chart type, click the chart type icon in the chart menu and select a different chart.
- To add more metrics, click Show table, and then click the columns icon on the table toolbar
- Once you've added your metrics columns, click the name of the metric in the "Demographics" section to view it in the chart.
- A line chart is the default view. To change the chart type, click the chart type icon in the chart menu and select a different chart.
Manage your demographic targeting and reports
- Sign in to your Search Ads 360 experience.
- Navigate to a Google Ads client account.
- On the page menu, click Audiences.
- In the "Demographics" section, click the demographic tab (for example, Age, Gender, Household income, and so on) you wish to view.
- Click the chart type icon to select a different chart to view.
- To add additional metrics, click Show table below the chart, then click the columns icon in the table toolbar to add metrics columns.
- To make changes to your targeting, click Edit demographics in the "Demographics" section.
- In the left-hand section of the "Select an Ad group" popup, click on the name of the campaign that includes the ad group you want to update.
- In the right-hand section, click the name of the ad group.
- On the "Edit demographics" page, select or deselect the checkbox for each demographic you wish to include or remove.
- Click Save demographics.
Manage your audience segment targeting and reports
- Sign in to your Search Ads 360 experience.
- Navigate to a Google Ads client account.
- On the page menu, click Audiences.
- The “Audience Segments” section includes an overview with metrics, including clicks, impressions, conversion value, and cost, as well as a chart.
- To select other available chart views, click the chart type icon .
- To view status, clicks, conversion value, impressions, conversions, cost and other metrics by Audience segment, click Show table.
- To add more metrics columns, click the columns icon in the table toolbar.
- To edit an audience segment, do the following:
- Select the checkbox for the segment you want to edit.
- Click Edit in the bar above the table, and then select the item you wish to update (such as Change max CPC bids).
- Make your changes, then click Apply.
- To add or remove audience segments, do the following:
- Click Edit audience segments, then select Campaign or Ad group.
- Select a campaign or ad group.
- Add additional segments or click the delete icon next to each segment you want to remove.
- You can also remove an audience segment in the table. Select the segment's checkbox, click Edit in the bar above the table, and then select Remove.
- Click Save.
Manage your exclusions
- Sign in to your Search Ads 360 experience.
- Navigate to a Google Ads client account.
- On the page menu, click Audiences.
- In the "Exclusions" section, click See table to see the type of exclusion, where the segment is excluded from, and the level of the exclusion.
- To add or remove an exclusion, do the following:
- Click Edit exclusions, then select Campaign or Ad group.
- Select a campaign or ad group.
- Add additional exclusions or click the delete icon next to each exclusion you want to remove.
- You can also remove an exclusion in the table. To do so, select its checkbox, and then click Remove in the bar above the table.
- Click Save.