Date Comparison helps to evaluate the performance of campaigns over time and view the impact of changes. Advertisers now have another valuable tool to manage and improve the results of their search ad campaigns.
Benefits
- View performance changes at a glance for all metrics in the scorecard, or for a single metric in the chart.
- Compare to prior period or prior year: Comparing this week to last week is just a click away in the UI, as is comparing this month to the same month last year.
- Compare custom date ranges let you set your own date ranges.
- Download date comparison reports to Excel for more in-depth reporting.
- Compare by percentage change or absolute change so you can rely on the metric that is most important for your business.
- Sort and view multiple items to view date comparisons in columns.
- Detect trends even with day of week variations with a chart that smartly aligns to show you the most meaningful performance comparisons.
- Work effectively over longer time periods with automatic aggregation to weeks for ranges three months or longer.
Filters are only applied to the more recent date range. The new Search Ads 360 calculates the reporting data for the earlier date range without taking the filter into consideration.