Google Ads accounts are continuously synced in Search Ads 360. Tracking templates and final URL suffixes are automatically updated, and auto-tagging is turned on.
On this page
- Requirements to link a Google Ads account
- Link a Google Ads account using the client account name
- Link a Google Ads account as a client account using the customer ID
- Updates after linking accounts
Requirements to link a Google Ads account
- Verify your administration access: Use one of the following workflows to link the Google Ads account to Search Ads 360, depending on your current access.
- Link a Google Ads account using the client account name. You have administrator access to both Search Ads 360 and Google Ads accounts. This method is smoother and faster.
- Note: This workflow requires you to have direct admin access to the Google Ads account, not indirect access through a manager account (MCC).
- Link a Google Ads account as a client account using the customer ID. You have administrator access to Search Ads 360, but not the Google Ads account. This method requires a request from the Search Ads 360 manager or sub-manager, and a request granted from the Google Ads administrator.
- Link a Google Ads account using the client account name. You have administrator access to both Search Ads 360 and Google Ads accounts. This method is smoother and faster.
- Check that your client account has available space for a new manager: Linking Search Ads 360 to that client account will utilize one of the available positions in the manager account (MCC) hierarchy.
- Note: You can link up to 5 managers to your Google Ads client account.
Link a Google Ads account using the client account name
To link an external Google Ads account to a new client account in a sub-manager in Search Ads 360:
- Navigate to the Search Ads 360 sub-manager that will contain the account.
- From the left page menu, select Settings, and then select Sub-account settings in the expanded menu.
- Select the plus button
and select Google Ads from the drop down.
- Select Select accounts to view Google Ads accounts not in my hierarchy. You can select up to 20 accounts.
- From the Assign direct manager drop-down, select the manager account.
- Select Link accounts and Done.
Link a Google Ads account as a client account using the customer ID
Link a Google Ads account
To link an external Google Ads account to a new client account in a sub-manager in Search Ads 360:
- Navigate to the sub-manager that will contain the account.
- From the left page menu, select Settings, then select Sub-account settings in the expanded menu.
- Select the plus button
- Add the Account IDs and select the direct manager account you’d like to link.
- Select Send Request.
Link the Google Ads customer ID to Search Ads 360
After you link a Google Ads account in Search Ads 360, Search Ads 360 sends a link request to your Google Ads account. A pending request card appears in the Search Ads 360 UI, and you need to sign in to your Google Ads account to accept the link request.
Complete the following steps to accept the link request in Google Ads:
- Go to Access and security within the Admin menu
.
- Select the Managers tab and look for a linking request from your sub-manager account.
- From the "Actions" cell, select Accept to link the account to Search Ads 360.
- Select Grant access in the note that describes the account's access level.
Updates after linking accounts
After you have used one of the linking workflows to link accounts, the new client account will now appear in Search Ads 360 in the "Sub-account settings" table and will be available under "Client account" in the navigation menu.
The following action automatically happens when the Google Ads account is linked:
- Auto-tagging is enabled in your Google Ads account (if not already enabled).
- The following parameters are added to the final URL suffix in Google Ads:
gclsrc=aw.ds{_dsmrktparam}
These updates may place your account under review.
Notice an extra Search Ads 360 account?
After you complete the link between your Search Ads 360 and Google Ads account, an additional Search Ads 360 account might be automatically linked to your Google Ads account. The manager account name will reflect the linked sub-manager's name in Search Ads 360. Look for the Search Ads 360 logo to confirm the link. This is used to provide Search Ads 360 with access to the account.