About the Search Ads 360 asset library

The asset library is a client account-level feature in Search Ads 360 that allows you to access all the media assets – videos, images, and more – that you need to create an ad in one place. The asset library lets you quickly upload, manage, search and select assets in client accounts while creating ads. You can even use the asset library’s video builder to create video ads from your assets.

In Search Ads 360, you can use the asset library in all your client accounts, including: Google Ads, Microsoft, Yahoo! JAPAN Ads and Facebook.

How the asset library works

The asset library works as a gallery for all the media assets that you’ll need to create an ad for your campaign. You can upload assets to use in your campaigns, create videos, search, filter and select assets, and find out where your assets are being used.

In Search Ads 360, the asset library is unique to each client account, and it can only be managed at the client account level. The assets you use for one client account and its associated ad campaigns are not shared across other client accounts.

Get started with the asset library

Access the asset library

The asset library can be accessed while selecting media when you’re creating an ad, or you can follow the steps below to access the asset library:

1. Sign in to your new Search Ads 360.
2. Navigate to a client account.
3. Click the Tools and settings icon.
4. Under 'Shared Library', click Asset library.

Upload assets

When you first access the asset library, it will automatically populate with supported assets used in the client account’s creatives. Furthermore, any assets that you upload when creating an ad are automatically added to the asset library. You can also add additional assets to your asset library by uploading them.

To add more assets to the asset library:

1. Sign in to your new Search Ads 360.
2. Navigate to a client account.
3. Click the Tools and settings icon.
4. Under 'Shared Library', click Asset library.
5. Click the plus button and select File upload or Folder upload.
6. Select the file or folder that you’d like to upload.
7. Click Open.

Remove assets from the asset library

You can remove any assets that you've uploaded to the asset library by following the steps below:

1. Sign in to your new Search Ads 360.
2. Navigate to a client account.
3. Click the Tools and settings icon.
4. Under 'Shared Library', click Asset library.
5. On the asset, click More and then click Remove.

A few notes:

• When removing assets, you'll have the immediate option to undo the action. After that, the assets are unrecoverable, and you’ll have to re-upload them, if necessary.
• You’ll no longer be able to view cropped versions of the assets that you remove.
• Assets you remove from the asset library may still show in the following places:
  • Assigned to an ad that is still serving. You’ll need to remove the assets from the assigned ad to stop it from serving.
  • Reporting, especially if the removed assets were assigned to an ad that was serving.
  • The Google Ads API (removed assets will be hidden in Google Ads Editor unless they’re assigned to an ad).
• To permanently remove any assets you’ve uploaded, contact support. Once assets are permanently removed, they can’t be recovered.