As you navigate the new Search Ads 360, the following are some familiar workflows designed to help you efficiently manage and monitor budget spend and allocation across multiple advertising platforms and media channels.
Set up performance plans and budget strategies
Organise campaigns into campaign groups
Create a budget bid strategy to automate budget allocation and spending in a performance plan
Set budget spend, key metrics and key metric values in a performance plan
Forecast the results of your performance plan
Manage spend
Automate budget allocation and spend in a performance plan
Make manual adjustments to budget allocation and key metrics for performance plans
Exclude data from bid strategy calculations
Report and monitor performance
Report on budgets and ad spend
Report on budget bid strategies
Monitor performance from your manager account
View change history for campaign groups and performance plans