Reports in Bidding and Planning include a budget pacing chart and performance metrics for all of the campaigns in a sub-manager to enable you to look for opportunities to adjust spend. You can see, at a high level, how your campaigns and plans are doing and whether spending is on track. Then you can drill into the data to view spend in each campaign and within plans.
The Bidding and Planning report includes the components for manually-managed spend and spend that is managed automatically by budget bid strategies.
A graph shows “Actual”, “Forecast”, and “Target” spend for all the campaigns, even if plans haven't been applied to the groups.
The amounts below the graph are the totals from all plans:
- “Actual” spend in plans is the actual amount spent in plans during the selected date range.
- “Target” spend this period is the amount that has been allocated in plans for a selected date range.
- “Forecast” spend in plans is the total amount predicted to be spent in plans for the selected date range.
- A reporting table shows the metrics for each campaign.
You can also view all of the plans that have been set up in the campaigns.
View changes to campaigns and plans in "change history"
Changes related to campaigns and plans, such as creating a campaign, adding campaigns, or removing plans, are logged in change history reports.
To view changes to campaigns and plans, filter the change history report to include only the campaign and plan entities or the following change types:
- Campaigns added or removed by the user.
- Campaign name changed by user.
- Budget changes. Shown as "Budget increased" or "Budget decreased" by Bidding and Planning.
- Budget bid strategy changes to bids. Shown as "Bid decreased" or "Bid increased" by the bid optimization system.
- Bid adjustment changes. Shown as "Bid modifier added", "Bid modifier removed", "Bid modifier decreased", and "Bid modifier increased" by the bid optimization system.
Report on all campaigns
- Sign in to your new Search Ads 360.
- Navigate to a manager account.
- Select a time range in the dropdown below the toolbar.
- In the left page menu, click Bidding & Planning.
- Click Active plans in the sub-menu.
- By default, the graph shows the impressions for all campaigns for the time range selected. The table lists metrics for each campaign.
The following are options for viewing data and configuring the report:
- Select the metrics you want to compare. Hover over the graph to view the daily metrics. To view a specific campaign, click the name of the campaign in the table.
- The length of the individual date segments is based on the date range that you are viewing. For example, if the selected time range is a week, the date segments are one day.
Report on a campaign
The performance of a campaign is shown in different cards on the campaign's Overview page.
- “Optimization score” — Increase your score by applying the recommendations in these accounts
- “Biggest changes”— Biggest changes to your campaigns and ad groups
- “Campaigns”— Summary of how your campaigns are performing
- “Devices” — Ad performance across devices
- “Day & hour” — Your performance by day of week and time of day
View a campaign report
- Sign in to your new Search Ads 360.
- Navigate to a manager account.
- In the left page menu, click Bidding & Planning.
- In the sub-menu, click Campaigns.
- You can filter the list to find the campaign that you want.
- Click a campaign in the “Campaign” column.
- Click Overview in the left page menu to display cards for “Optimization score”, “Biggest changes”, “Campaigns”, “Devices”, “Impressions”, and “ Day & hour”.
- (Optional) Select a time range in the dropdown below the toolbar.
Notice a difference in the metrics reported for plans and campaigns?
Differences in the metrics reported for plans and campaigns might be the result of conversion delays and the selected time range. A conversion delay occurs when a click and the conversion attributed to the click occur on different days. Metrics are attributed to plans (and campaigns) only when a conversion occurs, but are reported based on the selected time range.