Budget management and pacing in Search Ads 360

As you navigate Search Ads 360, the following are some familiar workflows designed to help you efficiently manage and monitor budget spend and allocation across multiple advertising platforms and media channels.

Set up plans and budget strategies

Organize campaigns into campaign groups

Create a plan

Create a budget bid strategy to automate budget allocation and spending in a plan 

Set budget spend, key metrics, and key metric values in a plan

Forecast the results of your plan 

Manage spend

Automate budget allocation and spend in a plan 

Make manual adjustments to budget allocation and key metrics for plans

Exclude data from bid strategy calculations

Report and monitor performance

View the budget pacing chart

Report on budgets and ad spend

Report on plans

Report on budget bid strategies

Monitor performance from your manager account

View change history for campaign groups and plans