Download a conversion events report

The conversion events report contains the columns you need to upload conversions along with the IDs that you need to attribute the conversions to items or events like keywords, clicks and visits. You can scope the report to a manager, sub-manager or client account and you can specify a date range.

Download a conversion events report

1. Navigate to a sub-manager or lower scope. 
   1. Click the navigation menu to display navigation options.
   2. In the 'manager account' list, click the manager account that contains the sub-manager account. You can search for a manager account by name or scroll through the list.
   3. In the 'sub-manager account' list, click the sub-manager account.
   4. Click Apply or press the Enter key.
   5. The new Search Ads 360 displays the sub-manager page, which contains data for all of the sub-manager’s client accounts.
2. Select a time range that includes online conversions for the ads, keywords or product groups that you want to attribute.
3. Open the 'Conversion events' report.
   1. In the navigation menu, Click Reports. 
   2. Click Predefined reports (Dimensions).
   3. Click Other.
   4. Click Conversion events.
4. In the download pop-up,
   1. Set a date range for the data you want to download.
   2. Select the file format.
   3. Click Download.

When the report has downloaded, a notice displays to click and open the downloaded file.

The new Search Ads 360 downloads a bulksheet to your web browser’s download folder. The bulksheet contains one row for each conversion. If your report contains conversions attributed to visits older than 90 days, click IDs are not included.