The conversion events report contains the columns you need to upload conversions along with the IDs that you need to attribute the conversions to items or events like keywords, clicks and visits. You can scope the report to a manager, sub-manager or client account and you can specify a date range.
Download a conversion events report
- Navigate to a sub-manager account.
- Select the navigation menu to display navigation options.
- In the 'manager account' list, click the manager account that contains the sub-manager account. You can search for a manager account by name or scroll through the list.
- In the 'sub-manager account' list, click the sub-manager account.
- Select Apply or press the Enter key.
- The Search Ads 360 displays the sub-manager page, which contains data for all of the sub-manager’s client accounts.
- Under Reports on the navigation menu, go to Predefined reports (Dimensions) and select the Others drop-down.
- Select Conversion events (editable).
- In the page that opens, select a time range that includes online conversions for the ads, keywords or product groups that you want to attribute.
- Select Download
and choose a file format. Your download should start automatically.
Note: The report includes directly measurable last-click and click-through conversions only. For example, it doesn’t include engaged-view or view-through conversions, and doesn’t include scaled conversions.
The Search Ads 360 downloads a bulksheet to your web browser’s download folder. The bulksheet contains one row for each conversion. If your report contains conversions attributed to visits older than 90 days, click IDs aren't included.
Note: The conversion event report is only available for the last 60 days.