Once you have set up conversions with basket data reporting, you can report on lead products or cross-sell products. Lead sales happen when you sell a product that you directly advertised. Cross-sell sales happen when you sell a product from advertising a different product.
Instructions to report on lead and cross-sell products
- Open Report Editor.
- Create a custom report.
- Add dimensions to segment the data.
For example, add Category (1st level) to view data on a specific category level in your inventory feed.
- Add lead or cross-sell metrics from the 'Conversions with basket data' category to the 'Column' section.
- For example, select Lead units sold to view how many units of an advertised product were sold. Or select Cross-sell units sold to see how many units of a product were sold from advertising a different product.
- (Optional) Change the time range or add filters to narrow down the scope of your report.
Product marketplaces in the new Search Ads 360
Marketplaces are commerce sites that host products and/or websites of multiple individual sellers on the same domain, for example, seller.foo.com or foo.com/seller. Marketplaces are supported through a Google Merchant Center multi-client account that serves a parent or umbrella account for several sub-accounts.
If your Google Merchant Center account serves as a multi-client account for a large marketplace that contains an especially large inventory, only certain dimensions are available in the new Search Ads 360 to report on products:
- Brand
- Category (1st level)
- Category (2nd level)
- Category (3rd level)
- Category (4th level)
- Category (5th level)
- Brand
- Condition
- Custom label 0
- Custom label 1
- Custom label 2
- Custom label 3
- Custom label 4
- Product type
- Product ID
Additionally, a subset of product information for large marketplaces is displayed in the new Search Ads 360 UI. For example, partial data may be provided for:
- Product previews. A partial product preview list is indicated by the message, '… over number products'.
- Product lists preview. The product lists preview will include a subset of all the products, identified by the message, '... over number products'.
- Product breakout dimensions display an * (asterisk) rather than the exact number of products included in the dimension.