Search Ads 360 bid strategies and some bid-strategy related components such as data-sharing, will be available only after your account has been migrated to the new Search Ads 360. Learn more about how to upgrade your bid strategies to the new Search Ads 360.
Check the Experience hub to stay up to date on your available features, including bidding.
Portfolio bid strategies automatically set bids for every auction to help you reach the performance goals you choose. One portfolio bid strategy can apply to many campaigns, so you can save time by managing your settings in a single location.
Before you begin
Step 1: Use Search Ads 360 conversions
Google Ads Performance Max uses machine learning models to optimize bids and placements to drive conversions or conversion value for your goals, but you provide important inputs about what types of conversions are most valuable to your business – like the conversion activities you’ve set up in Floodlight. By sharing these conversion activities with your Google Ads Performance Max campaign, Performance Max will automatically optimize Smart Bidding to prioritize those types of conversions.
Step 2: Create a portfolio bid strategy with auction-time bidding enabled
Google Ads Performance Max campaigns can only be added to portfolio bid strategies that use Google Ads auction-time bidding and Target CPA or ROAS bid strategies.
Learn more about how to turn on Google Ads auction-time bidding in a portfolio bid strategy.
Add a Performance Max campaign to a portfolio bid strategy
- Sign in to your new Search Ads 360.
- From the page menu on the left, click Campaigns.
- Click the checkbox for the campaign(s) you’d like to edit.
- Click Edit and choose Change bid strategy.
- Choose a currency for your edits.
- Choose Use existing portfolio strategy - select a strategy from the list provided.
- Click Apply.