Add Adobe Analytics metrics to the new Search Ads 360

After you add an Adobe Analytics report suite to your Search Ads 360 sub-manager account, you can add Adobe Analytics metrics for reporting and automated bidding in Search Ads 360.

Special permissions required

Because adding Adobe Analytics metrics to Search Ads 360 creates a Floodlight conversion action, your user account needs all of the following permissions:

• In Search Ads 360, you need manager account or sub-manager account permissions
• Your account also needs a user profile in Campaign Manager 360 with the following permissions:
  • Floodlight: full access
  • Access to the Campaign Manager 360 API
    Google accounts with multiple user profiles in Campaign Manager 360 are not supported in Search Ads 360. If your Google account has been granted multiple user profiles in Campaign Manager 360, you won't be able to link Search Ads 360 to Adobe Analytics, even if your Campaign Manager 360 profiles have the correct roles.

Add metrics from a report suite

1. Navigate to a sub-manager account associated with the CM360 parent account.
2. Go to Tools & settings in the top menu bar, then click Conversions.
3. Click the button for “New Conversion Action”, then select the option for “Import”.
4. Select “Adobe Analytics”.
5. Select the appropriate category for the conversion.
6. Select the report suite, then click Continue.
7. Give the conversion a name.
8. At this point you must select variables from the Adobe Analytics report suite that you wish to track.
   • If you selected a purchase category before, you will select two variables here, one representing the count of transactions and the other representing the revenue from those transactions.
   • If you select a non-purchase category, you will only select one variable from the report suite that maps to the conversion action you are creating.
9. Click Create and continue to finalize the setup.

Note: You may only use a variable in a report suite in one conversion action at a time. If you are trying to add a new metric and don’t see it in the list of available metrics, follow the steps below:

1. Confirm that it is a valid type that Search Ads 360 supports.
2. Check if it is in that report suite in Adobe Analytics.
3. If both check out, finally check to see that you are not already using it in another conversion action.
4. If you are using it in another conversion action, you will need to remove that in order to use the metric again.

Changing the metric type in Search Ads 360

If you add a metric as an action metric and then later want to change to a metric that reports revenue, you need to remove the original metric from Search Ads 360. Then you can add a new revenue metric.

The same is true if you want to change a revenue metric to an action metric. Remove the original metric and add a new one that specifies the new type you want to use.

Next steps

Use Adobe Analytics data in reports or bid strategies.
Wait a day after adding a report suite and metrics before reporting on Adobe Analytics data. It may take a full day for Search Ads 360 to start importing reporting data from Adobe Analytics.