Bid your Adobe Analytics data
After importing your Adobe Analytics data into Search Ads 360, you can use it in automated bidding just as you would for Floodlight conversions. Learn how to get started with automated bidding in Search Ads 360.
Note: Because integrating Adobe Analytics entails Search Ads 360 retrieving data from Adobe through their APIs, data may cease to flow into Search Ads 360 bidding if the credentials expire or otherwise fail. If you are using this data to power automated bid strategies, it is critical to handle the expiry of credentials quickly and in a planned manner.
Learn about budgets and bids in the new Search Ads 360.
Generate reports on Adobe Analytics data
To include Adobe Analytics data in Search Ads 360 reports, do any of the following:
- Create a custom conversion column and select the Floodlight conversion action that Search Ads 360 created for the Adobe Analytics metrics you added to your advertiser.
After you create a custom Floodlight column, you can do any of the following:- Add the custom conversion column to your reports
- Use the custom conversion column in custom columns
- Use segments in your tables
- Use custom dimensions in reports and automated rules
Generate reports on Adobe Analytics data in CM360 Report Builder
To include Adobe Analytics metrics in Campaign Manager 360 reports, you can add paid search dimensions and metrics to Campaign Manager 360 standard reports.
Use Adobe Analytics data in automated rules
Automated rules change settings in campaigns, ad groups, ads, keywords or product targets based on criteria that you specify. To trigger a rule using data from Adobe Analytics:
- Start by creating a rule.
- In the Conditions section, the + Attribute or metric list includes all Floodlight conversion actions in your sub-manager account. Select an activity that Search Ads 360 created to contain data from an Adobe Analytics metric.