Add an Adobe Analytics report suite to the new Search Ads 360

After you link an Adobe Analytics account to your Search Ads 360 advertiser, you can create Adobe Analytics report suites in Search Ads 360.

You can add multiple report suites to Search Ads 360, but all of the report suites must be from the same Adobe Analytics organisation. While a Search Ads 360 advertiser can only be linked to a single Adobe Analytics organisation, an Adobe Analytics organisation can be linked to multiple Search Ads 360 advertisers.

Special permissions required

To add an Adobe Analytics reports suite, you need manager or sub-manager account permissions.

How to add an Adobe Analytics report suite

Here's the overall process for adding a report suite to Search Ads 360 (the details are provided later in this article):

1. In Adobe Analytics, add an eVar to contain the Google click ID.
2. Select the report suite and specify which eVar contains the Google click ID.

Add an eVar to contain the Google click ID

To attribute visits and other events to your search ads, add a conversion variable (eVar) to each report suite you want to view in Search Ads 360. The new eVar contains the Google click ID for the report suite. This eVar cannot be used to store additional data. That is, you cannot use a List variable to store the Google click ID.

To add a Google click ID eVar to a report suite:

1. Sign into Adobe Analytics, select a report suite and add a conversion variable (eVar).
   Specify the following values for the eVar's fields:
   • Name: Choose a name that makes the purpose of the eVar clear, such as Google click ID. When setting up a reporting suite in Search Ads 360, you'll find the list of all eVars, and you need to choose the eVar that contains the Google click ID.
   • Type: Text String
     The Google click ID is case-sensitive, so make sure that your landing page doesn't contain logic that changes the case or alters the click ID in any way.
   • Allocation: Most recent
     Only last click (Most recent) allocation can be used with Google click ID.
   • Expire after: 60 days
2. Contact your webmaster or Adobe Analytics support contact to ensure that the new eVar captures the Google click ID from the gclid URL parameter when customers land on your site.

Select the report suite and eVar in Search Ads 360

1. In your Search Ads 360, navigate to a sub-manager account associated with the CM360 Parent Advertiser.
2. In the main toolbar click Tools and settings , then Linked accounts.
3. Locate 'Adobe Analytics' under the 'Linked accounts' section, then click Manage & Link.
4. Click the button for '+ Report suite', then use the drop-down to locate the report suite you wish to link.
5. Select the eVar that captures the Google click ID.
6. Optionally, select the 'High traffic' box if you expect the advertiser to generate more than 500,000 clicks per month.
7. Click Save.

When you select the High traffic box, Search Ads 360 relies on Adobe Analytics Data Warehouse. As a result, conversion data reporting might be delayed by up to 72 hours. Learn more about Adobe Analytics.

Next steps

Add metrics from the report suite to Search Ads 360.