Universal Analytics properties will stop processing data on 1 July 2023 (1 July 2024 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.
Displays the number of ecommerce transactions for Google Analytics sessions attributed to clicks on search or social objects in Search Ads 360. Learn more.
For example on the Keywords tab, this column shows the number of transactions attributed to each keyword within the report's time range. The summary row at the bottom of the table shows the total number of transactions for all keywords in the report.
This column is automatically migrated into the new Search Ads 360.
Add this column to your report
Select one of the following options to add this column to a report:
- Add this column to an existing report.
- Add this column from a custom conversion column or custom formula column.
- You can use this column in a formula column by specifying the
GA_transactionsvariable.