An asset group is a collection of creatives centered on a theme or related to a target audience in a Performance Max campaign. An asset provided in an asset group can be combined with any other asset from the same group to create ads that serve across Google Search, Google Maps, Display, YouTube, Gmail, Discover feed, and Google partner websites.
Learn how asset groups work in the Google Ads Help Center.
How asset groups work
Google may automatically create assets to help connect you to potential customers. Google uses AI to create descriptions, headlines, and additional image or video assets based on your landing page, domain, and existing ads and creative assets.
Listing groups are part of a campaign’s asset group. They're made up of listings, which includes both products and collections (groups of products, assets, and rich retail data that represent a category landing page on your website).
Asset group reporting
Asset group reporting for Performance Max campaigns allows you to review performance metrics like your conversion and conversion value at the asset group level of your campaign.
When you review your asset group level performance data, you’ll better understand how your asset groups are performing towards your campaign-level goals. You can use this data alongside your asset or combination reports to improve and add assets that drive results for your campaign. Learn more About asset reporting for Performance Max in the Google Ads Help Center.