How asset groups work

Performance Max campaigns - asset groups

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An asset group is a collection of creatives centered on a theme or related to a target audience. The creatives of your asset group are used to assemble all of your ads and build an inventory for all applicable ad formats for your advertising objective.

An asset provided in an asset group can be combined with any other asset from the same group to create ads that serve across Google Search, Google Maps, Display, YouTube, Gmail, Discover feed, and Google partner websites. You may create multiple asset groups per campaign to group assets by theme or to group assets with different targeting.

Group asset groups by similar themes and audiences

Many advertisers find it helpful to base their asset groups on the sections, categories, or themes that appear on their website.

It’s recommended to base your asset groups on the sections or categories of the products that appear on your website.

Asset group requirements

Text specifications


Add 1 final URL	Add up to 5 headlines	Add up to 5 long headlines

Add up to 4 descriptions	Add 1 business name	Add 1 call-to-action

	Add up to 2 display URL paths

Image specifications


Add 3 landscape images 5120KB maximum file size _{Further supported for serving on image search mode only}	Add 3 square images 5120KB maximum file size _{Note: Images that do not meet this aspect ratio can be uploaded and cropped within the interface.}	Add 1 square image 5120KB maximum file size ^{For campaigns with Store Visits only}

Add 1 portrait image	Add 1 square logo 5120KB maximum file size	Add 1 landscape logo 5120KB maximum file size

Legend:

	Asset recommendations
	Maximum total number for all images: 15
	Maximum total number for all logos: 5


File formats: JPG or PNG	Minimum resolution: Recommended is 1200x1200 pixels	5120KB maximum file size	Recommended image safe area: Put your content in the center 80% of the image

Video specifications

Videos longer than 10 seconds are required for all Performance Max Campaigns

If you do not upload a video, one may be generated for you from other creative

Add up to 5 videos

Note: If you don’t add a video to your Performance Max asset group, then one or more videos may be auto-generated from the assets in your asset group. Auto generated videos may be auto-generated in longer, standard YouTube form or in a vertical format so that they may serve on YouTube Shorts. If you don’t have a video asset and don’t want to use the auto-generated videos, you can use the Google Ads video creation tool to create a video for use in your Performance Max campaign. Advertisers may also upload a YouTube Shorts-eligible video (vertical format, less than 10 seconds in length), which may be eligible to serve on YouTube Shorts. To learn how to create videos in Google Ads, visit Create a video using Asset library.

Extensions specifications

Though no extensions are required to launch a Performance Max campaign, adding them can incentivize users to take an action on your ad. Learn more about extensions and selecting which extensions to use

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