Edit or remove a data exclusion event

Edit a data exclusion event

1. Sign in to your Search Ads 360 account.
2. Go to Bidding & planning drop-down, then select Advanced controls.
3. Select the Exclusions tab.
4. Select the checkbox next to a data exclusion event. You can select multiple check boxes to edit more than one data exclusion event.
5. Select Edit and change the following fields as desired:
   • Name
   • Description
   • Start date and time and End date and time
     • Note: The time range should be a minimum of 24 hours. Selected dates can be in the past as well as the future, but the time frame can't exceed more than 14 days.
6. Select Save.
7. Confirm the new data exclusion edit by confirming all the information is correct, as this will alter your bid strategies. Then, select Save Data Exclusion.

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Remove a data exclusion event

1. Sign in to your Search Ads 360 account.
2. Go to the Bidding & planning drop-down, then select Advanced controls.
3. Select the Exclusions tab.
4. Select the checkbox next to a data exclusion event. You can select multiple checkboxes to edit more than one data exclusion event.
5. Select Remove in the blue bar above the table.
6. Confirm if you want to permanently remove the data exclusion event. Removing data exclusions may change how your bid strategies perform. Before you remove an exclusion, confirm that the conversion data from this period is accurate.
7. Select Remove data exclusion.

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Remove a data exclusion event from selected Search Ads 360 bid strategies

1. Sign in to your Search Ads 360 account.
2. Go to the Bidding & planning drop-down, then select Advanced controls.
3. Select the Exclusions tab.
4. Select the checkbox next to a data exclusion event. You can select multiple checkboxes to edit more than one data exclusion event.
5. Select Edit, and then go to "Scope".
6. Select the option "Specific campaigns", then select the pencil icon .
7. Do one of the following to remove the event from a bid strategy:
   • In the list of selected bid strategies on the right, click the remove icon .
   • In the list on the left, deselect the bid strategy's checkbox.
8. Click Done.

The next time Search Ads 360 evaluates bids and bid adjustments, the data from the event is included in the bid optimization and conversion goal calculations. Bid strategies evaluate bids approximately 4 times a day.

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Reactivate a data exclusion event

1. Sign in to your Search Ads 360 account.
2. Go to the Bidding & planning drop-down, then select Advanced controls.
3. Select the Exclusions tab.
4. Select on the 3-dot icon then select Show removed.
5. The data exclusion event is restored and applied to selected bid strategies and conversion goals.
6. (Optional) Repeat the previous step for each event that you want to reactivate. The next time Search Ads 360 evaluates bids and bid adjustments for the applied campaigns, ad groups, and product groups, the data from the event is excluded from the bid optimization and conversion goal calculations.

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Related link

• About data exclusions