Use ad rotation

 This article applies only to Google Ads accounts in the new Search Ads 360.

If you have multiple ads within a Google Ads ad group, your ads will rotate because no more than one ad from your account can show at a time. Use the ad rotation setting to specify how often you'd like the ads in your ad group to be served relative to one another.

Learn how to use ad rotation settings in the Google Ads Help Center.

Tip: If you’re using Google Ads Auction Time Bidding, which prioritizes conversions, Google Ads will automatically use the "Optimize" ad rotation setting.

Instructions

Set ad rotation for a campaign (Google Ads only)

1. Sign in to your new Search Ads 360.
2. Navigate to a Google Ads account.
3. From the page menu on the left, click Campaigns.
4. Click the Google Ads campaign you’d like to change.
5. From the page menu on the left, click Settings.
6. Click Additional settings.
7. Click Ad rotation to expand the section.
8. Choose an ad rotation method.
9. Click Save.

Set ad rotation by ad group

1. Sign in to your new Search Ads 360.
2. Navigate to an account.
3. Click Ad groups in the page menu.
4. Click the name of the ad group that you’d like to change.
5. From the page menu on the left, click Settings.
6. Click Additional settings.
7. Click Ad rotation to expand the section.
8. Choose an ad rotation method.
9. Click Save.

Filter your campaigns by ad rotation type

1. Sign in to your new Search Ads 360.
2. From the page menu on the left, click Campaigns.
3. Click Ad groups in the page menu.
4. Click Add filter, and then type Ad rotation.
5. Select options, and then click Apply.

Related link

• Set a frequency cap in Google Display Network campaigns