live issue

A live issue is when an ad is broken or behaving in an unwanted way when it is serving in a live ad placement on a publisher site or app. For example, when an expanding ad doesn't close when the close button is clicked.

Common causes for live issues:

  • Trafficking: Incorrect setup of the ad in Campaign Manager 360 Trafficking or Google Ad Manager.
  • Publisher site code: A conflict between the site code and the ad tag.
  • Creative issue: An error in the build of the ad.

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