Comparing standard and dynamic reports
Standard and dynamic reporting differ because of the level of granularity available in each report. Standard reports return performance at the creative level, while dynamic reports return performance at a more granular level: the profile field or feed row level. For this reason, you cannot always expect to receive the same results in a standard report that you will receive in a dynamic report.
How to run the reports to get an even comparison
First, run the standard report:
- In Report Builder, use the Standard > Basic report template and select/deselect your filters and dimensions accordingly.
- Make sure to add Campaign as a filter, and select the campaign that contains your dynamic creative.
- Make sure to add Creative Name and/or Creative ID as a dimension.
Now, run the dynamic report:
- In Report Builder, use the Standard > Dynamic report template and select/deselect your filters and dimensions accordingly.
- Make sure you are using the same date, advertiser, campaign criteria that you used in the standard report.
- If your profile includes multiple feeds, make sure you add a Dynamic Element filter and select only ONE of the element names.
The grand total of the impressions and clicks should match the standard report.
Why don't my reports match?
There are several reasons why your reports may not match:
- Your dynamic profile uses more than one feed, so the impressions in the dynamic report are multiplied by the number of feeds you are using. To fix this, add a Dynamic Element filter to your dynamic report.
- Your dynamic profile has a quantity > 1, so the impressions in the dynamic report are multiplied by the quantity setting. To fix this, run the dynamic report at the creative level or divide the impressions by the quantity setting.
- You are including backup images in your standard report. Backup images do not count as dynamic element impressions. To fix this, add the Backup Image metric to the standard report and exclude those impressions from the total.
- Double check that you are using the same exact criteria, including date, advertiser, campaign, placements, etc.
- If you have confirmed that all of the above items are satisfied, try removing all dynamic dimensions from the dynamic report (i.e. any dimension that starts with "Dynamic Element") and add the Creative Name dimension instead. Compare the two reports at the creative level only, and you should seeing matching impressions and clicks. If there are still discrepancies, please contact support.