Lightbox ads guide
Lightbox ads overview
Lightbox ads are an opportunity for you to reach, delight, and engage with new audiences through a rich, interactive format on the Google Display Network. You pay only when viewers engage with your brand's message. Upon engagement, the ad itself can be a large canvas that you use to promote your brand's message, whether the canvas is a video carousel, interactive game, or catalog.
AdWords vs. DoubleClick Studio
Your Lightbox ad can be built in either AdWords or DoubleClick Studio.
Self-service production in AdWords using Ready Ad Gallery
The AdWords Ready Ad Gallery features pre-built display ad templates you can easily customize based on your campaign’s goals. Ready Ad Gallery is accessible to all advertisers at no additional cost and is available as a part of the AdWords campaign workflow in the AdWords Interface. Visit the AdWords Rich Media site for more details.
Lightbox Ads in DoubleClick Studio
DoubleClick Studio allows you to build more complex creative executions in Lightbox Ads, and can include multiple levels of content in one placement.
Custom Lightbox ads
Custom Lightbox ads are third-party served HTML5 Lightbox ads that are fully developed by creative agencies, according to AdWords specs. This ad format must be hosted in DoubleClick Studio, trafficked from DoubleClick Campaign Manager (DCM), and implemented in AdWords.
- Download a starter file from the Rich Media Gallery to start building your ads.
- Review the HTML5 build guide to learn how to develop your ad.
- View our gallery to see sample Lightbox creatives.
- Make sure your creative follows Lightbox technical requirements and policies as you design your ad units.