Understand report output

At the top of your report, you’ll see several rows that include details of your report configuration. In the following example, the report name is at the very top, followed by details on the report such as the date on which it was run, the advertiser and account, and the date range it spans. You can also see the specific filters and filter types that were applied to the report (such as campaign or dynamic element).

Dynamic Report  
Date/Time Generated 5/25/2012 18:32:00
Account ID 7421
Date Range 4/25/12 - 5/24/12
Advertiser My Advertiser
Campaign My Campaign
Dynamic Profile My Profile
Dynamic Element Cta

When reviewing reports, note that all of the dimensions you included will appear in the left-hand columns and all of the metrics will appear to their right. Each tab of the report contains data for a different dynamic element that you selected, and each element is broken down into separate rows by dynamic element value. The following example shows data for the “Cta” dynamic element:

Dynamic Profile ID Dynamic Profile Dynamic Element Dynamic Element Value ID Dynamic Element Value Dynamic Element Impressions Dynamic Element Clicks Dynamic Element Click Rate
1000580 My Profile Cta ctacopy_01 ctacopy_learn_more 50 6 12.00
1000580 My Profile Cta ctacopy_02 ctacopy_click_here 61 4 6.56
1000580 My Profile Cta ctacopy_03 cta_copy_visit 52 11 21.15
1000580 My Profile Cta ctacopy_04 ctacopy_more_info 60 7 11.67
Grand Total: --- --- --- --- 223 28 12.56

For example, let’s look at the “Learn more” dynamic element (in bold) in the report above. We can determine the following:

  • This CTA appeared in 50 impressions of the creative.
  • Users clicked on the creative 6 times when this CTA was in the creative.
  • The click rate was 12% with this CTA in the creative.
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