Understand report output
At the top of your report, you’ll see several rows that include details of your report configuration. In the following example, the report name is at the very top, followed by details on the report such as the date on which it was run, the advertiser and account, and the date range it spans. You can also see the specific filters and filter types that were applied to the report (such as campaign or dynamic element).
|Date/Time Generated||5/25/2012 18:32:00|
|Date Range||4/25/12 - 5/24/12|
|Campaign||GPA Test Campaign|
|Dynamic Profile||Test v1|
When reviewing reports, note that all of the dimensions you included will appear in the left-hand columns and all of the metrics will appear to their right. Each tab of the report contains data for a different dynamic element that you selected, and each element is broken down into separate rows by dynamic element value. The following example shows data for the “Cta” dynamic element:
|Dynamic Profile ID||Dynamic Profile||Dynamic Element||Dynamic Element Value ID||Dynamic Element Value||Dynamic Element Impressions||Dynamic Element Clicks||Dynamic Element Click Rate|
For example, let’s look at the “Learn more” dynamic element (in bold) in the report above. We can determine the following:
- This CTA appeared in 50 impressions of the creative.
- Users clicked on the creative 6 times when this CTA was in the creative.
- The click rate was 12% with this CTA in the creative.