Report on VPAID creatives

After a VPAID linear creative has run on a publisher's site, you can view its metrics in reports.

VPAID creative reports include the full range of available VPAID metrics (VAST + rich media) in one line item. VPAID is a hybrid creative type so it can include reporting from both in-stream and rich media formats.

For more information, see:

• In-stream reporting metrics which apply to standard VAST creatives
• Standard rich media metrics.
• Custom metrics

Metrics for VPAID creatives

VAST metrics

• Impressions
• Clicks recorded
• Video companion clicks
• Video plays
• Video first quartiles
• Video midpoints
• Video third quartiles
• Video completes
• Video mutes
• Video pauses
• Video full-screen

Rich media metrics

• Average display time
• Average interaction time
• Average time
• Code serves
• Counters
• Exits
• Interaction rate
• Interactive impressions
• Rich media clicks
• Rich media impressions
• Timers
• Total display time
• Total interaction time
• Total interactions
• Video average view time
• Video interaction rate
• Video interactions
• Video replays
• Video stops
• Video unmutes
• Video view rate
• Video views

Custom metrics

• Exits
• Counters
• Timers

Studio Video component

Each separately tracked video can have its own set of custom tracking.

• [video_name]:Play: Counters
• [video_name]:MidPoint: Counters
• [video_name]:Complete: Counters
• [video_name]:ViewTime: Average Time
• [video_name]:ViewTime: Timers
• [video_name]:Interaction: Counters
• [video_name]:Pause: Counters
• [video_name]:Stop: Counters
• [video_name]:Mute: Counters
• [video_name]:Unmute: Counters
• [video_name]:Replay: Counters