Interaction Rate

Interaction Rate
Rich Media

The ratio of Rich Media ad interactions to the number of times the ad was displayed. This number is reached using the following calculation:

Rich Media interactive impressions / Rich Media impressions

For example, if a Rich Media ad was displayed ten times and two impressions experienced interaction with the ad, then the Rich Media Interaction Rate is reported as 20 percent.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Contact us Tell us more and we’ll help you get there
false
Search
Clear search
Close search
Main menu
5422615537415006565
true
Search Help Center
true
true
true
true
true
74220
false
false