In a publisher-paid campaign, the publisher pays the ad serving fees of the placements on their media plan. All publishers are eligible for rich media publisher-paid campaigns.
Key differences for a publisher-paid campaign
- To accept publisher-paid tags, the publisher must first sign an agreement with Studio. Contact Google at firstname.lastname@example.org to get started.
- Campaign Manager users must create a placement in Campaign Manager Trafficking and set the payment source to Publisher. Note that if a publisher has not signed the appropriate agreement yet, the Campaign Manager user will not be able to create publisher-paid placements for the publisher's site.
- Sites that use Google Ad Manager get tags directly from Ad Manager. All other sites get tags from the Publisher Portal.
Trafficking publisher-paid placements
When a campaign is ready, the trafficker notifies the publisher that the tags are ready. Visit the Campaign Manager Help Center to learn how to traffic publisher-paid placements.
The publisher will receive the notification and must first approve, then download the tags. Learn how to approve and download tags in the Campaign Manager Partner Help Center.